Reviewers report widespread frustration with CEWE’s ordering process and website experience, particularly regarding app functionality and usability. While some users praise the straightforward order flow and high-quality output, the overall sentiment remains negative, with more than five times as many negative mentions as positive ones. The majority of complaints center on technical issues, such as app crashes, poor navigation, and missing features, especially in the mobile app. Over time, the average rating has fluctuated but shows a slight improvement from early 2025, peaking at 3.78 in October 2025 before dipping again. Despite occasional positive feedback about design simplicity and fast delivery, the core experience remains inconsistent, with many users describing the app as unintuitive, slow, and poorly integrated across platforms.

What customers praise

Customers frequently praise the simplicity and clarity of the ordering process, especially when using the desktop website. Many highlight that placing an order is easy to follow and that the final product quality is consistently good. Users appreciate the availability of diverse themes and design options, particularly for calendars and photo albums. The speed of delivery is also a common point of satisfaction, with several reviewers noting it was faster than expected.

What customers said:

  • „Amazing, I created it in no time.“ - Apple App Store · 5★ · · translated · Spanish
    „Amazing, I created it in no time.“

    Original„Maravilloso, lo he creado en un momento.“

  • „It was easy to create the image exactly as I wanted it.“ - Trusted Shops · 5★ · · translated · German
    „It was easy to create the image exactly as I wanted it.“

    Original„Es war einfach mein Bild so zu kreieren wie ich es auch haben wollte.“

  • „Simple and good design options“ - Trusted Shops · 5★ · · translated · German
    „Simple and good design options“

    Original„Einfache und gute Gestaltungsmöglichkeiten“

Common complaints

Common complaints focus on the mobile app’s poor performance, including frequent crashes, long loading times, and inability to complete basic tasks. Users report that essential features like switching between portrait and landscape formats are missing or broken. The app also fails to allow users to upload photos as attachments, forcing them to use the camera function instead. Many feel the app is poorly designed and not intuitive, with confusing navigation and scattered functions across multiple apps.

What customers said:

  • „You can only make direct photos and not add them as attachments.“ - Apple App Store · 1★ · · translated · Dutch
    „You can only make direct photos and not add them as attachments.“

    Original„Zo kun je alleen direct foto’s maken ipv als bijlage toevoegen“

  • „The app just throws an error and dies“ - Apple App Store · 1★ ·
  • „The choice of perfect binding is not possible in the app.“ - Apple App Store · 1★ · · translated · German
    „The choice of perfect binding is not possible in the app.“

    Original„Die Auswahl einer Heftbindung ist in der App nicht möglich.“

How it has changed over time

Over time, the app has shown signs of improvement, with ratings rising from 2.7 in August 2025 to 3.78 in October, suggesting some fixes were implemented. However, the gains were not sustained, and ratings dropped again in early 2026. The most positive feedback came after a recent update, with users noting that the app became more stable and functional. Despite this, recurring issues like regional lockouts and missing features continue to surface, indicating that improvements are inconsistent and not fully resolved.

What customers said:

  • „With all the available options and on top of that, it automatically creates the album,…“ - Apple App Store · 5★ · · translated · Spanish
    „With all the available options and on top of that, it automatically creates the album, you just adjust what you want.“

    Original„Con todas las opciones disponibles y encima te crea el álbum automáticamente y tú solo ajustas lo que quieras.“

  • „Everything went smoothly from ordering to delivery!“ - Trusted Shops · 5★ · · translated · German
    „Everything went smoothly from ordering to delivery!“

    Original„Alles bestens geklappt, von der Bestellung bis zur Lieferung!“

  • „Designing calendars or photo albums is simple and there are many different options…“ - Trusted Shops · 5★ · · translated · German
    „Designing calendars or photo albums is simple and there are many different options available.“

    Original„Die Gestaltung von Kalender oder Fotoalben ist einfach und es stehen viele verschiedene Sujets zur Verfügung.“

Practical takeaways

For best results, users are advised to avoid the mobile app for complex projects and instead use the desktop software, which offers more features and better stability. If using the app, users should be prepared for technical hiccups and plan extra time for uploads and design. Always check if the product you want is available in your region, as some items are locked to specific countries. Finally, consider using the website for ordering, as it tends to be more reliable than the app.

What customers said:

  • „I usually create my photo books using PC software.“ - Apple App Store · 4★ · · translated · German
    „I usually create my photo books using PC software.“

    Original„Ich habe meine Fotobücher sonst über die PC-Software erstellt.“

  • „The first two photo books I made on the PC were simply perfect.“ - Apple App Store · 4★ · · translated · German
    „The first two photo books I made on the PC were simply perfect.“

    Original„Die ersten beiden Fotobücher hab ich mit dem PC gemacht. Das war einfach perfekt.“

  • „I spent hours designing a photo album only to find out I am in the Austrian version for…“ - Apple App Store · 1★ · · translated · German
    „I spent hours designing a photo album only to find out I am in the Austrian version for some reason“

    Original„Ich habe Stunden ein Fotoalbum designt um dann feststellen zu dürfen dass ich mich aus irgendeinem Grund in der Österreichischen Version befinde“

Over time

Rating trend: 2.7 in 2025-08 to 3.4 in 2026-07.2.53.03.54.02025-082026-012026-07
Rating trend: 2.7 in 2025-08 to 3.4 in 2026-07.
Data as table
Monthly average rating
MonthAvg. ratingCount
2025-082.7030
2025-092.8739
2025-103.7836
2025-113.5261
2025-123.37100
2026-013.6048
2026-023.1135
2026-033.7225
2026-043.2326
2026-053.5932
2026-063.0031
2026-073.4219

Sentiment over time

Sentiment over time: positive share from 13% (2025-08) to 42% (2026-07).0%25%50%75%100%2025-082026-012026-07
Sentiment over time: positive share from 13% (2025-08) to 42% (2026-07).
Data as table
Monthly sentiment (shares)
MonthPositiveNeutralNegativeCount
2025-0813%13%73%30
2025-0928%13%59%39
2025-1042%14%44%36
2025-1134%15%51%61
2025-1234%11%55%100
2026-0140%17%44%48
2026-0240%11%49%35
2026-0352%8%40%25
2026-0438%0%62%26
2026-0544%13%44%32
2026-0629%13%58%31
2026-0742%11%47%19

Sub-topics

Customer voices

Short excerpts - full reviews are available at the original source.

„Easy to follow order process“

„All the functions I expected are present.“

★★★★★Apple App StoreTranslated· GermanOriginal
„Alle Funktionen die ich erwarten würde, sind vorhanden“

„Fast and uncomplicated“

★★★★★Trusted ShopsTranslated· GermanOriginal
„Schnell und unkompliziert“

„When I search for 'create photo book' in the search function, there are no results.“

★★☆☆☆Apple App StoreTranslated· SwedishOriginal
„När jag i sökfunktionen skriver ”skapa fotobok” finns inga träffar“

„Not being able to order all products in the app that are available on the website is very inconvenient.“

★★★☆☆Apple App StoreTranslated· GermanOriginal
„Dass man nicht alle Produkte in der App bestellen kann die auf der Webseite verfügbar sind ist sehr mühsam.“

„Saving was tedious.“

★★☆☆☆Trusted ShopsTranslated· GermanOriginal
„Speichern mühsam.“

„Placing an order - a long way through suffering to find it, then it was fine.“

★★☆☆☆Apple App StoreTranslated· PolishOriginal
„Wysłanie do zamówienia - droga przez mękę żeby to znaleźć potem już ok.“

„When I bought it, delivery was announced between June 12 and 13.“