4.7 / 5 Last 12 months (7,895 reviews) Plain average of all reviews from the last 12 months. All-time rating (recency-weighted, 0.9^months): 4.6 / 5. All-time: 4.6 / 5 · 10,977 reviews (+0.1 vs all-time)
5★ 7,810
4★ 1,356
3★ 617
2★ 339
1★ 855
10,977 Reviews
8 Sources
84% Positive

Derived from the analyzed reviews; each chip links to the page with the cited evidence.

CEWE's reviews diverge depending on where you look: the finished product convinces, the road there does not always. 84 percent of quality mentions praise the printing, colours and workmanship of photo books, calendars and wall art, and 81 percent of delivery mentions report fast, reliable shipping. Reports on ordering are far more critical: the design software, the app and the photo terminals draw the most complaints, and on price the critical voices outweigh the positive ones, often around vouchers and promotions. Customer service sits in between, with more praise than criticism. The portal gap is striking: Trusted Shops buyers rate CEWE around 4.5, well above app-store users. Every statement on this page links to the original review.

Key findings

  • Across 10977 reviews on 8 portals, CEWE averages 4.6 out of 5 stars.
  • Customers rate Delivery most positively (2551 of 2841 mentions positive).
  • Durability draws the most criticism (135 of 168 mentions negative).

What AI assistants say about CEWE

Positive AI sentiment
12.8% Mentioned in AI answers
9.3% Share of voice

based on 210 analysed AI answers

🔒 Full AI-visibility report for CEWE Per-theme accuracy vs reviews, citation gaps, competitor share-of-voice and recommendations.
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Our analysis of AI-assistant output — not the assistants’ raw text.

SWOT summary

Strengths

  • Delivery: 90% positive across 2841 mentions
  • Quality: 89% positive across 4232 mentions
  • Customer service: 88% positive across 1056 mentions

Weaknesses

  • Durability: 69% negative across 168 mentions
  • Billing & payment: 55% negative across 50 mentions
  • Value for money: 41% negative across 475 mentions

Opportunities

  • Address durability to lift overall sentiment
  • Lean on strength in delivery in marketing

Threats

  • Ongoing criticism of durability could deter new customers

Reviews by portal

The overall 4.6 / 5 score is recency-weighted: newer reviews count more (weight 0.9 per month of age), regardless of portal.

CEWE: reviews per portal
Portal Avg. rating Count Weight Latest Source
Trusted Shops 4.8 / 5 6,681 60.9% View profile ↗
Apple App Store 3.6 / 5 3,158 28.8% View profile ↗
Trusted Shops 4.6 / 5 875 8% View profile ↗
Apple App Store 2.3 / 5 131 1.2% View profile ↗
Apple App Store 2.3 / 5 124 1.1% View profile ↗
Trustpilot 3.8 / 5 4 0% View profile ↗
Google Play 5.0 / 5 3 0% View profile ↗
Trustpilot 1.0 / 5 1 0% View profile ↗
Weighted overall 4.6 / 5 10,977 100%
What this analysis covers

Period covered: Mar 2013 – Aug 2026

And what it cannot cover:

  • The App Store feed caps at about 500 reviews per country storefront.
  • The App Store feed caps at about 500 reviews per country storefront.
  • The App Store feed caps at about 500 reviews per country storefront.
  • Trustpilot exposes roughly the 200 most recent reviews publicly; older reviews sit behind a login.
  • Trustpilot exposes roughly the 200 most recent reviews publicly; older reviews sit behind a login.

Read the full methodology

Themes in the reviews

  • Quality4232× mentions

    3734positive390negative

    Across 4232 mentions, 89% of Quality feedback is positive and 8% negative. That makes Quality a clear strength.

  • Delivery2841× mentions

    2551positive231negative

    Across 2841 mentions, 90% of Delivery feedback is positive and 8% negative. That makes Delivery a clear strength.

  • Ordering & website2339× mentions

    1336positive763negative

    Across 2339 mentions, 64% of Ordering & website feedback is positive and 25% negative. That makes Ordering & website largely positive.

  • Customer service1056× mentions

    901positive133negative

    Across 1056 mentions, 88% of Customer service feedback is positive and 10% negative. That makes Customer service a clear strength.

  • Value for money475× mentions

    228positive208negative

    Across 475 mentions, 52% of Value for money feedback is positive and 41% negative. That makes Value for money a mixed area.

  • Packaging344× mentions

    141positive110negative

    Across 344 mentions, 45% of Packaging feedback is positive and 33% negative. That makes Packaging a mixed area.

  • Communication235× mentions

    118positive89negative

    Across 235 mentions, 52% of Communication feedback is positive and 36% negative. That makes Communication largely positive.

  • Durability168× mentions

    28positive135negative

    Across 168 mentions, 26% of Durability feedback is positive and 69% negative. That makes Durability a common pain point.

  • Material144× mentions

    63positive47negative

    Across 144 mentions, 54% of Material feedback is positive and 27% negative. That makes Material largely positive.

  • Fit & sizing144× mentions

    57positive58negative

    Across 144 mentions, 43% of Fit & sizing feedback is positive and 36% negative. That makes Fit & sizing a mixed area.

  • Returns & refunds104× mentions

    48positive42negative

    Across 104 mentions, 52% of Returns & refunds feedback is positive and 34% negative. That makes Returns & refunds largely positive.

  • Billing & payment50× mentions

    20positive26negative

    Across 50 mentions, 37% of Billing & payment feedback is positive and 55% negative. That makes Billing & payment a common pain point.

Rating trend

Rating trend: 3.8 in 2025-09 to 4.6 in 2026-08.3.54.04.55.02025-092026-022026-08
Rating trend: 3.8 in 2025-09 to 4.6 in 2026-08.
Data as table
Monthly average rating
MonthAvg. ratingCount
2025-093.81118
2025-104.22116
2025-114.41305
2025-124.641212
2026-014.65639
2026-024.69683
2026-034.78827
2026-044.76855
2026-054.73905
2026-064.69908
2026-074.661065
2026-084.57262

Sentiment over time

Sentiment over time: positive share from 62% (2025-09) to 85% (2026-08).0%25%50%75%100%2025-092026-022026-08
Sentiment over time: positive share from 62% (2025-09) to 85% (2026-08).
Data as table
Monthly sentiment (shares)
MonthPositiveNeutralNegativeCount
2025-0962%5%33%118
2025-1076%5%19%116
2025-1177%8%15%305
2025-1286%5%9%1212
2026-0185%7%9%639
2026-0285%8%7%683
2026-0391%4%5%827
2026-0491%5%4%855
2026-0588%5%7%905
2026-0688%5%7%908
2026-0788%4%8%1065
2026-0885%6%8%262

Products & services

Customer voices

Short excerpts - full reviews are available at the original source.

„That should be included in the delivery.“

★★★★☆Trusted ShopsTranslated· GermanOriginal
„Das sollte zum Lieferumfang gehören.“

„I particularly liked the flexibility.“

★★★★★Trusted ShopsTranslated· GermanOriginal
„Besonders gut hat mir die Flexibilität gefallen.“

„The way it is now is wonderful.“

★★★★★Trusted ShopsTranslated· GermanOriginal
„So wie es jetzt ist, ist das wunderbar.“

„I expected a fold in the middle and left extra space for text and graphics.“

★★★★★Trusted ShopsTranslated· GermanOriginal
„Ich hatte mit einem Falz in der Mitte gerechnet und extra etwas Platz für Text und Grafik gelassen.“

„The delivery arrived today and I was more than thrilled with the result.“

★★★★★Trusted ShopsTranslated· GermanOriginal
„Die Lieferung kam heute und ich war vom Ergebnis mehr als begeistert.“

„The image quality is really good.“

★★★★★Trusted ShopsTranslated· GermanOriginal
„die Bilder sind wirklich qualitativ gut.“

„Everything is explained perfectly and step-by-step.“

★★★★★Trusted ShopsTranslated· GermanOriginal
„Es wird super und Schritt genau erklärt.“

„It is easy to create.“

★★★★★Trusted ShopsTranslated· GermanOriginal
„Es ist einfach zu erstellen.“

What Reddit users say about CEWE

Additional source: 19 Reddit discussions about CEWE reviewed.

Below are extracts from Reddit discussions - each linked to the original thread.

„CEWE is on the expensive side“

„I tried once with CEWE and their program seemed very rigid“

„I'd say the Saal book was better value and quality.“

„Cewe , Saal Digital and co. are not at all in the same league as Whitewall.“

Frequently asked questions

How does the CEWE Fotostation work for retrieving photos?

Reviewers report that the CEWE Fotostation allows users to easily select and retrieve photos via a QR code, making the process fast and convenient. The service is praised for eliminating the need to search through physical photo files at the station.

QR Code Retrieval

Reviewers highlight the simplicity of using the CEWE Fotostation, especially the ability to pre-select photos through the CEWE app and then collect them at the station using a QR code. This feature is seen as a major time-saver and a significant improvement over traditional methods.

User-Friendly Process

Many users appreciate that the process is fast and avoids the hassle of browsing through physical photo albums or folders at the station. The integration between the app and the station is described as intuitive and reliable.

Planning Required

A few reviewers note that the system works well only if the photo selection is done in advance. If users arrive without pre-selecting, they may still face delays or confusion, suggesting that the full benefit depends on planning ahead.

What customers said:

  • „I could easily select my photos in advance using the app“ - Apple App Store · 5★ · · translated · German ·
    „I could easily select my photos in advance using the app“

    Original„Ich konnte meine Fotos vorab einfach in der App auswählen“

  • „Photo taken with my own smartphone and printed at the next CEWE Fotostation around the…“ - Apple App Store · 5★ · · translated · German ·
    „Photo taken with my own smartphone and printed at the next CEWE Fotostation around the corner.“

    Original„Foto mit dem eigenen Smartphone aufgenommen und an der nächsten CEWE Fotostation um die Ecke ausgedruckt.“

How do I log in to CEWE, and what problems do users face with the login process?

Reviewers report that logging into CEWE's website or app can be problematic, with frequent issues like login failures, inability to reset passwords, and broken login processes. Some users also note that account creation is required before placing orders, which can be frustrating if the login system fails.

Login Failures

Reviewers frequently report that the CEWE login process fails or crashes, with one user stating the login 'breaks with error' and another describing the app as 'poor' due to login issues. These problems often occur during photo book design or checkout.

Password Issues

Several users mention that after entering login details, the system does not recognize them, even when the credentials are correct. There is no clear option to recover or reset a password, which adds to the frustration.

Account Setup Hassle

The need to create an account before placing an order is a common step, but the login system's unreliability makes this process feel unnecessary and time-consuming. Some users were unable to complete orders due to login errors.

What customers said:

  • „When I designed my book it asked for login details and then didn’t recognize details.“ - Apple App Store · 1★ · ·
  • „The login keeps breaking with errors.“ - Apple App Store · 1★ · · translated · German ·
    „The login keeps breaking with errors.“

    Original„Der login bricht mit Fehler ab“

What is the experience like when ordering from CEWE Schweiz?

Reviewers report mixed experiences with CEWE Schweiz, praising the quality of products and ease of ordering, but criticizing outdated app access and inconsistent customer service.

Product Quality

Many reviewers highlight the high quality of CEWE's photo products, especially photo books and prints, noting that the final results feel premium and the image quality is excellent. The overall value for money is considered fair by several customers.

Ordering Issues

Several users report frustration with the ordering process, particularly the reliance on a poorly designed app that forces users to switch from the website. Some mention that the app is outdated and difficult to use, which disrupts the otherwise smooth experience.

Customer Service

Customer service experiences vary widely, some praise quick and helpful responses, especially when correcting order mistakes, while others describe poor support and unresponsive service. The inconsistency in service quality is a recurring concern.

What customers said:

  • „The photos are beautiful and the final result feels very high-quality.“ - Trusted Shops · 4★ · · translated · German ·
    „The photos are beautiful and the final result feels very high-quality.“

    Original„Die Fotos sind schön und das Endresultat fühlt sich sehr hochwertig an.“

  • „simple handling, good service/payment options (Switzerland) simple ordering process“ - Trusted Shops · 5★ · · translated · German ·
    „simple handling, good service/payment options (Switzerland) simple ordering process“

    Original„einfache Handhabung, guter Service/ Bezahlungsmöglichkeiten ( Schweiz) einfacher Bestellvorgang/“

  • „I am a long-term customer of CEWE via Migros and was always very satisfied with the…“ - Trusted Shops · 5★ · · translated · German ·
    „I am a long-term customer of CEWE via Migros and was always very satisfied with the cooperation and the results.“

    Original„Ich bin langjähriger Kunde von CEWE via Migros und war immer sehr zufrieden mit der Zusammenarbeit und den Resultaten.“

  • „I have been a CEWE customer in Switzerland for years and wanted to order some passport…“ - Apple App Store · 1★ · · translated · German ·
    „I have been a CEWE customer in Switzerland for years and wanted to order some passport photos, but after an hour I realized that it can only be done through this degraded app.“

    Original„Bin seit Jahren ein CEWE Kunde in der Schweiz und wollte nun ein paar Passfotos bestellen doch nach einer Stunde habe ivh festgestellt dass es nur über diese degenerierte App geht“

How are CEWE Fotosticker quality and usability perceived by customers?

Reviewers report mixed experiences with CEWE Fotosticker, praising the overall quality and design in some cases, but many express concerns about thin material, poor color reproduction, and difficulties in editing images before ordering.

Quality & Design

Several reviewers highlight the attractive appearance and good design of the Fotosticker, with one giving a 5-star rating and calling them 'schöne Fotosticker' and 'kleine Fotobox'. These positive comments suggest that when the product meets expectations, it is well-received for its visual appeal.

Material & Color

Many customers report issues with the physical quality, describing the stickers as 'sehr dünn' (very thin) and criticizing the color quality as 'nicht schön von den Farben'. Some also mention that the quality was worse than expected, especially when compared to lower-priced alternatives.

Editing & Ordering

Users frequently mention difficulties in the ordering process, particularly with image editing tools. Some note that they had to spend up to six hours adjusting images, only to lose their work at the last moment. The lack of a full preview and limited editing options like resizing or flipping are seen as major drawbacks.

What customers said:

  • „The stickers were very thin“ - Trusted Shops · 2★ · · translated · German ·
    „The stickers were very thin“

    Original„Die Aufkleber waren sehr dünn“

  • „Then I would have noticed that the font was too small.“ - Trusted Shops · 4★ · · translated · German ·
    „Then I would have noticed that the font was too small.“

    Original„dann wäre mir aufgefallen, dass die Schrift zu klein gewesen ist“

  • „And it would also be nice if photo stickers might be available soon.“ - Apple App Store · 3★ · · translated · German ·
    „And it would also be nice if photo stickers might be available soon.“

    Original„Und schön wäre es auch, wenn es vielleicht bald Fotosticker gäbe.“

  • „Beautiful photo stickers“ - Trusted Shops · 5★ · · translated · German ·
    „Beautiful photo stickers“

    Original„Schöne Fotosticker“

How do customers rate the CEWE Fotocollage experience in terms of quality, delivery, and app usability?

Reviewers report mixed experiences with CEWE Fotocollage, praising high-quality results and reliable delivery when orders are on time, but criticizing the app's sluggish performance and difficulty arranging images. Some users highlight the need for better design options and more consistent communication.

Quality & Delivery

Reviewers consistently praise the high quality of CEWE Fotocollages, noting that the final product looks professional and matches expectations. Delivery is generally reliable, with many reporting timely arrival, though some experienced delays that impacted special events.

App Usability

Several users found the CEWE app slow and frustrating, especially when trying to arrange photos into desired layouts. The interface is described as unresponsive and difficult to use, leading to disappointment despite the final product's quality.

Design & Expectations

While the results are often well-received, customers express a desire for more design templates and customization options. Some feel the app limits creativity, making it harder to achieve the desired look without significant effort.

What customers said:

  • „The app is very sluggish.“ - Trusted Shops · 3★ · · translated · German ·
    „The app is very sluggish.“

    Original„Die App reagiert sehr zäh“

  • „The agreed delivery date was unfortunately not kept.“ - Trusted Shops · 1★ · · translated · German ·
    „The agreed delivery date was unfortunately not kept.“

    Original„Der vereinbarte Liefertermin wurde leider nicht eingehalten.“

  • „Production and shipping went smoothly.“ - Trusted Shops · 5★ · · translated · German ·
    „Production and shipping went smoothly.“

    Original„Die Herstellung und auch der Versand hat reibungslos geklappt.“

  • „The quality is always very good.“ - Trusted Shops · 5★ · · translated · German ·
    „The quality is always very good.“

    Original„die Qualität ist immer sehr gut“

How do I create my own cookbook with CEWE?

Yes, CEWE offers the option to create your own cookbook using your own photos and recipes.

Design

Reviewers report that it is a lot of fun to create a custom cookbook using your own photos, recipes, and design elements such as clip art and backgrounds. The platform allows for a creative and personal design process.

Quality

The quality of the finished cookbook is described as very high, with attractive workmanship and a beautiful appearance. Many customers are very satisfied with the result.

Delivery

Delivery is fast and reliable. Many customers receive their cookbook promptly and are satisfied with the shipping process.

What customers said:

  • „ich freue mich sehr, es ist wunderschön geworden“ - Trusted Shops · 5★ · ·
  • „aus meinen Fotos, meiner Zettelwirtschaft von Rezepten, den tollen Cliparts,…“ - Trusted Shops · 5★ · ·
    „aus meinen Fotos, meiner Zettelwirtschaft von Rezepten, den tollen Cliparts, Hintergründen, Layouts ein eigenes Kochbuch zu erstellen“
How easy is it to order and customize a CEWE Fotokissen, and what is the quality like?

Reviewers report that CEWE Fotokissen are easy to customize and deliver with high-quality results, though some mention issues with the ordering process and website usability.

Quality

Reviewers consistently praise the quality of the CEWE Fotokissen, noting that the images print clearly and the overall result is satisfying. Many express delight with the final product, especially when viewed from both front and back.

Ordering Process

While the product quality is strong, some users report difficulties with the ordering process, including confusing website navigation and unclear steps during customization. A few mention delays or errors in the initial order setup.

Delivery & Satisfaction

Despite some website challenges, most customers receive their Fotokissen earlier than expected and are happy with the delivery experience. The combination of fast shipping and good print quality leads to high satisfaction overall.

What customers said:

  • „Easy to design from front to back“ - Trusted Shops · 5★ · · translated · German ·
    „Easy to design from front to back“

    Original„von vorne und von hinten easy zu gestalten“

  • „The quality of my photo pillow was top-notch.“ - Trusted Shops · 5★ · · translated · German ·
    „The quality of my photo pillow was top-notch.“

    Original„Die Qualität meines Fotokissens war topp.“

Cite this page

Citatio (2026). CEWE Reviews 2026 – 4.6/5 from 10,977 reviews. Retrieved 1 September 2026 from https://citatio.ai/cewe-reviews/

Data verifiable via our public audit log: Methodology · Transparency