CEWE Reviews & Ratings 2026
CEWE's reviews diverge depending on where you look: the finished product convinces, the road there does not always. 84 percent of quality mentions praise the printing, colours and workmanship of photo books, calendars and wall art, and 81 percent of delivery mentions report fast, reliable shipping. Reports on ordering are far more critical: the design software, the app and the photo terminals draw the most complaints, and on price the critical voices outweigh the positive ones, often around vouchers and promotions. Customer service sits in between, with more praise than criticism. The portal gap is striking: Trusted Shops buyers rate CEWE around 4.5, well above app-store users. Every statement on this page links to the original review.
Key findings
- Across 10791 reviews on 7 portals, CEWE averages 4.6 out of 5 stars.
- Customers rate Delivery most positively (2506 of 2790 mentions positive).
- Durability draws the most criticism (136 of 168 mentions negative).
SWOT summary
Strengths
- Delivery: 90% positive across 2790 mentions
- Customer service: 90% positive across 1029 mentions
- Quality: 89% positive across 4126 mentions
Weaknesses
- Durability: 70% negative across 168 mentions
- Billing & payment: 55% negative across 44 mentions
- Value for money: 41% negative across 464 mentions
Opportunities
- Address durability to lift overall sentiment
- Lean on strength in delivery in marketing
Threats
- Ongoing criticism of durability could deter new customers
Reviews by portal
The overall 4.6 / 5 score is weighted by review volume - portals with more reviews count proportionally more.
| Portal | Avg. rating | Count | Weight | Latest | Source |
|---|---|---|---|---|---|
| Trusted Shops | 4.8 / 5 | 6,571 | 60.9% | View profile ↗ | |
| Apple App Store | 3.6 / 5 | 3,139 | 29.1% | View profile ↗ | |
| Trusted Shops | 4.5 / 5 | 830 | 7.7% | View profile ↗ | |
| Apple App Store | 2.3 / 5 | 124 | 1.1% | View profile ↗ | |
| Apple App Store | 2.3 / 5 | 123 | 1.1% | View profile ↗ | |
| Google Play | 5.0 / 5 | 3 | 0% | View profile ↗ | |
| Trustpilot | 1.0 / 5 | 1 | 0% | View profile ↗ | |
| Weighted overall | 4.6 / 5 | 10,791 | 100% | ||
Themes in the reviews
Quality4126× mentions
3644positive374negativeAcross 4126 mentions, 89% of Quality feedback is positive and 8% negative — Quality is a clear strength.
- Print & paper quality (235)
- Finish & workmanship (28)
Delivery2790× mentions
2506positive227negativeAcross 2790 mentions, 90% of Delivery feedback is positive and 8% negative — Delivery is a clear strength.
- Delivery speed (298)
Ordering & website2304× mentions
1309positive763negativeAcross 2304 mentions, 64% of Ordering & website feedback is positive and 25% negative — Ordering & website is largely positive.
- App & ordering process (181)
- Photo book design software (126)
Customer service1029× mentions
884positive125negativeAcross 1029 mentions, 90% of Customer service feedback is positive and 9% negative — Customer service is a clear strength.
Value for money464× mentions
222positive203negativeAcross 464 mentions, 51% of Value for money feedback is positive and 41% negative — Value for money is largely positive.
- Value & promotions (45)
Packaging333× mentions
136positive109negativeAcross 333 mentions, 45% of Packaging feedback is positive and 35% negative — Packaging is a mixed area.
Communication224× mentions
113positive85negativeAcross 224 mentions, 52% of Communication feedback is positive and 36% negative — Communication is largely positive.
Durability168× mentions
27positive136negativeAcross 168 mentions, 25% of Durability feedback is positive and 70% negative — Durability is a common pain point.
Material141× mentions
61positive47negativeAcross 141 mentions, 54% of Material feedback is positive and 28% negative — Material is largely positive.
Fit & sizing138× mentions
54positive55negativeAcross 138 mentions, 43% of Fit & sizing feedback is positive and 36% negative — Fit & sizing is a mixed area.
Returns & refunds98× mentions
45positive41negativeAcross 98 mentions, 53% of Returns & refunds feedback is positive and 36% negative — Returns & refunds is largely positive.
Billing & payment44× mentions
18positive23negativeAcross 44 mentions, 38% of Billing & payment feedback is positive and 55% negative — Billing & payment is a common pain point.
Themes over time
Data as table
| Month | Quality | Delivery | Ordering & website | Customer service | Value for money | Packaging |
|---|---|---|---|---|---|---|
| 2025-09 | 4.4 | 4.5 | 3.2 | 3.4 | 2.7 | 4.4 |
| 2025-10 | 4.7 | 4.7 | 4.1 | 4.0 | 4.8 | 2.7 |
| 2025-11 | 4.6 | 4.7 | 4.1 | 4.2 | 4.5 | 4.1 |
| 2025-12 | 4.8 | 4.8 | 4.4 | 4.6 | 4.5 | 4.5 |
| 2026-01 | 4.8 | 4.8 | 4.5 | 4.7 | 4.4 | 4.3 |
| 2026-02 | 4.8 | 4.9 | 4.3 | 4.7 | 4.2 | 4.6 |
| 2026-03 | 4.8 | 4.9 | 4.5 | 4.8 | 4.3 | 4.6 |
| 2026-04 | 4.8 | 4.8 | 4.5 | 4.8 | 4.5 | 4.2 |
| 2026-05 | 4.7 | 4.8 | 4.5 | 4.8 | 4.7 | 4.4 |
| 2026-06 | 4.7 | 4.7 | 4.3 | 4.6 | 4.3 | 4.2 |
| 2026-07 | 4.6 | 4.8 | 4.5 | 4.8 | 4.1 | 3.9 |
| 2026-08 | 4.7 | 4.8 | 4.3 | 5.0 | 4.5 | 3.8 |
Rating trend
Data as table
| Month | Avg. rating | Count |
|---|---|---|
| 2025-09 | 3.81 | 118 |
| 2025-10 | 4.22 | 116 |
| 2025-11 | 4.40 | 304 |
| 2025-12 | 4.64 | 1211 |
| 2026-01 | 4.65 | 639 |
| 2026-02 | 4.69 | 683 |
| 2026-03 | 4.78 | 827 |
| 2026-04 | 4.76 | 855 |
| 2026-05 | 4.73 | 905 |
| 2026-06 | 4.69 | 908 |
| 2026-07 | 4.66 | 1065 |
| 2026-08 | 4.68 | 80 |
Sentiment over time
Data as table
| Month | Positive | Neutral | Negative | Count |
|---|---|---|---|---|
| 2025-09 | 62% | 5% | 33% | 118 |
| 2025-10 | 76% | 5% | 19% | 116 |
| 2025-11 | 77% | 8% | 15% | 304 |
| 2025-12 | 86% | 5% | 9% | 1211 |
| 2026-01 | 85% | 7% | 9% | 639 |
| 2026-02 | 85% | 8% | 7% | 683 |
| 2026-03 | 91% | 4% | 5% | 827 |
| 2026-04 | 91% | 5% | 4% | 855 |
| 2026-05 | 88% | 5% | 7% | 905 |
| 2026-06 | 88% | 5% | 7% | 908 |
| 2026-07 | 88% | 4% | 8% | 1065 |
| 2026-08 | 89% | 6% | 5% | 80 |
Customer voices
Short excerpts - full reviews are available at the original source.
„Easy to follow order process“
„Very good quality“
„Uploading images is also cumbersome.“
„Wasted money!“
„But I miss all the features from the Windows software.“
„Everything is wonderful, thank you.“
„Very fast and safe delivery.“
„Quality of photos is perfect.“
What Reddit users say about CEWE
Additional source: 17 Reddit discussions about CEWE reviewed.
Below are extracts from Reddit discussions - each linked to the original thread.
„CEWE is on the expensive side“
„I tried once with CEWE and their program seemed very rigid“
„I'd say the Saal book was better value and quality.“
„Cewe , Saal Digital and co. are not at all in the same league as Whitewall.“
Frequently asked questions
How do customers rate CEWE's Advent calendars in terms of quality, delivery, and packaging?
Reviewers generally praise CEWE's Advent calendars for their high-quality photo printing and timely delivery, though some report issues with packaging that damaged the product. Overall, the experience is positive, with many highlighting the emotional value of personalized calendars.
Quality
Reviewers consistently report excellent photo quality, with many praising the vivid and beautiful prints. Some note that colors appear slightly muted or lack brilliance, but this is a minor concern compared to the overall satisfaction with the visual result.
Delivery
Most customers receive their Advent calendars on time or even earlier than promised, with clear tracking and timely updates. The delivery process is described as reliable and efficient, contributing significantly to the positive experience.
Packaging
Several reviewers report poor packaging, with adhesive from the packaging damaging the calendar's surface and leaving marks. This is a notable negative point, as it affects the product's condition upon arrival despite the high quality of the print.
What customers said:
- „Simple to assemble, superbly printed, delivered exactly on time.“
„Simple to assemble, superbly printed, delivered exactly on time.“
Original„Einfach au gestalten, super gedruckt, genau in der Zeit geliefert.“
- „Mega photo quality.“
„Mega photo quality.“
Original„Mega Fotoqualität.“
- „The colors of the photos/advent calendars seem a bit dull to me.“
„The colors of the photos/advent calendars seem a bit dull to me.“
Original„Die Farben der Fotos/Adventskalender erscheinen mir etwas matt.“
- „make the format 1 cm smaller so that the advent calendar fits well into an A35x25 cm…“
„make the format 1 cm smaller so that the advent calendar fits well into an A35x25 cm envelope.“
Original„das format um je einen cm kleiner machen, damit der adventskalender gut in einen briefumschlag a 35x25cm passt.“
How do people rate CEWE Fotowelt for creating and ordering photo products?
Reviewers report that CEWE Fotowelt offers a user-friendly platform for creating personalized photo products, with high-quality prints and fast delivery, though some mention issues with customer service and pricing.
User Experience
Reviewers consistently praise the CEWE Fotowelt app for being intuitive and enjoyable to use, especially for designing photo books, calendars, and gifts. Many highlight the straightforward interface and the satisfaction of seeing their personal photos turned into physical products.
Print Quality
The quality of the printed products is frequently described as excellent, with high-resolution images and durable materials. Customers are particularly impressed with the visual clarity and color accuracy of the prints.
Service & Value
While delivery is often fast, some receiving orders within two days, there are recurring complaints about customer service responsiveness and perceived high prices for certain products. A few users also note difficulties with returns and unclear billing.
What customers said:
- „Since years I have been using CEWE Fotowelt for our annual Christmas gift 'Photo Book'.“
„Since years I have been using CEWE Fotowelt for our annual Christmas gift 'Photo Book'.“
Original„Seit Jahren verwende ich schon die CEWE Fotowelt für unser alljährliches Weihnachtsgeschenk „Fotobuch“.“
- „I find CEWE simply outstanding.“
„I find CEWE simply outstanding.“
Original„CEWE finde ich einfach überragend gut.“
- „It's fun to create a photo book at CEWE Fotowelt.“
„It's fun to create a photo book at CEWE Fotowelt.“
Original„Es macht Spaß bei CEWE Fotowelt ein Fotobuch zu erstellen.“
- „The CEWE Fotowelt App far exceeded my expectations!“
„The CEWE Fotowelt App far exceeded my expectations!“
Original„Die CEWE Fotowelt App hat meine Erwartungen weit übertroffen!“
How do I use the CEWE Fotostation to print and collect my photos?
The CEWE Fotostation allows users to pre-select photos via the app and collect them at a kiosk using a QR code, eliminating the need to search for images on-site. Reviewers report a convenient and efficient process, especially for quick photo printing and retrieval.
Pre-Selection & QR Pickup
Reviewers report that the CEWE Fotostation offers a smooth and time-saving experience by letting users select their photos in advance through the CEWE app. Once ready, they can retrieve prints at a kiosk using a QR code, avoiding the hassle of searching through physical photo displays.
Reliable & Fast Retrieval
Many users appreciate the simplicity of the process, especially when needing quick prints for official documents. One reviewer confirmed that a photo printed at the Fotostation was accepted by a government office, highlighting the print quality and reliability.
Minor Technical Issues
While the core function works well, some users note that the kiosk interface can be slow or unresponsive at times. However, the overall feedback remains positive, with the convenience of pre-selecting and collecting prints outweighing minor technical hiccups.
What customers said:
- „I could easily select my photos in advance using the app“
„I could easily select my photos in advance using the app“
Original„Ich konnte meine Fotos vorab einfach in der App auswählen“
- „Photo taken with my own smartphone and printed at the next CEWE Fotostation around the…“
„Photo taken with my own smartphone and printed at the next CEWE Fotostation around the corner.“
Original„Foto mit dem eigenen Smartphone aufgenommen und an der nächsten CEWE Fotostation um die Ecke ausgedruckt.“
Where can I find a CEWE discount code for Switzerland?
Reviewers report that CEWE offers a straightforward ordering process in Switzerland with generally positive feedback on service and product quality, though some users have struggled with outdated apps and limited access to discount codes.
Ordering Experience
Reviewers note that CEWE Switzerland provides a simple and reliable ordering process, with many praising the ease of use and good customer service. Longtime users especially highlight consistent satisfaction with both the website and delivery experience.
Discount Access
Several users mention difficulties accessing discount codes, with one stating that the company’s service failed entirely. Others report that promotional offers are not clearly available or require specific channels, such as partner retailers like Migros, which may limit public access.
Technical Issues
While CEWE’s product quality and delivery are frequently praised, some users complain about outdated apps and poor communication, especially when trying to use digital tools or resolve issues. These technical hurdles can indirectly affect the ability to apply or find active discount codes.
What customers said:
- „simple handling, good service/payment options (Switzerland) simple ordering process“
„simple handling, good service/payment options (Switzerland) simple ordering process“
Original„einfache Handhabung, guter Service/ Bezahlungsmöglichkeiten ( Schweiz) einfacher Bestellvorgang/“
- „I am a long-term customer of CEWE via Migros and was always very satisfied with the…“
„I am a long-term customer of CEWE via Migros and was always very satisfied with the cooperation and the results.“
Original„Ich bin langjähriger Kunde von CEWE via Migros und war immer sehr zufrieden mit der Zusammenarbeit und den Resultaten.“
- „I have been a CEWE customer in Switzerland for years and wanted to order some passport…“
„I have been a CEWE customer in Switzerland for years and wanted to order some passport photos, but after an hour I realized that it can only be done through this degraded app.“
Original„Bin seit Jahren ein CEWE Kunde in der Schweiz und wollte nun ein paar Passfotos bestellen doch nach einer Stunde habe ivh festgestellt dass es nur über diese degenerierte App geht“
How do CEWE's reclamation (complaint) processes work, and what do customers say about them?
Reviewers report mixed experiences with CEWE's complaint process, with some praising helpful staff during reclamation, while others face delays, incorrect deliveries, and poor follow-up.
Customer Service
Reviewers report that CEWE's customer service staff are often friendly and competent when handling complaints, even if the process itself is slow. One positive review highlights that employees remain helpful and professional during reclamation, which can ease frustration.
Problems & Delays
Many customers complain about delays and errors during the reclamation process, including receiving wrong items, late deliveries, and incorrect invoices. Some describe repeated issues with names and billing, leading to frustration and multiple follow-ups.
Bottom Line
Despite positive interactions with staff, the overall reclamation experience is often undermined by poor communication and unresolved issues. Customers suggest being persistent and clear in documentation to improve outcomes.
What customers said:
- „I wrote about 20 emails requesting someone to finally check it out!“
„I wrote about 20 emails requesting someone to finally check it out!“
Original„Stunden verbraucht mit Reklamationsschreiben!“
- „Even with complaints, the staff are friendly and competent“
„Even with complaints, the staff are friendly and competent“
Original„Selbst bei Reklamationen sind die Mitarbeiter freundlich und kompetent.“
What are customers' experiences with CEWE?
Reviewers report mixed experiences with CEWE, with many praising the quality and delivery of products, but some finding the ordering process difficult and the website confusing.
Quality & Delivery
Many customers report positive experiences with CEWE's product quality and timely delivery, describing items as high-quality and arriving in good condition. Several reviewers highlight that both the products and shipping were 'tipptopp' and consistently reliable.
Ordering Issues
A significant number of users find the ordering process on CEWE's website challenging and not intuitive, with some calling it 'not super easy' and frustrating. Complaints often center around navigation and the overall user experience during checkout.
Overall Verdict
Despite some frustrations with the website, many customers still recommend CEWE overall, especially for photo books and printed products. The positive sentiment around product quality often outweighs the negatives related to usability.
What customers said:
- „In case of a delay caused by CEWE, I would naturally choose express shipping with CEWE.“
„In case of a delay caused by CEWE, I would naturally choose express shipping with CEWE.“
Original„Bei einem, durch CEWE verursachten, verspäteten Versand, fänd ich einen Expressversand durch CEWE selbstverständlich.“
- „I've only had positive experiences with all products.“
„I've only had positive experiences with all products.“
Original„Bei allen Produkten habe ich nur gute Erfahrungen gemacht.“
How do I log in to CEWE, and what problems do users face?
Reviewers report that logging into CEWE's website or app can be problematic, with frequent issues like login failures, inability to reset passwords, and broken login processes. Some users also found the account creation process confusing or poorly guided.
Login Failures
Many users report that the login process fails or crashes, with one reviewer stating the login 'breaks with an error' and another describing the app as 'poor service' due to login issues. These problems often occur during the design or ordering phase.
Authentication Issues
Several reviewers mention that after entering login details, the system does not recognize them, even when the credentials are correct. One user noted the app asked for login details but then failed to proceed, suggesting a technical flaw in the authentication flow.
No Recovery Options
There is no clear option to reset a forgotten password, and the account creation process is described as unclear or poorly guided. Users are left without a way to recover access, especially when trying to order through third-party retailers like Teta.
What customers said:
- „When I designed my book it asked for login details and then didn’t recognize details.“
- „The login keeps breaking with errors.“
„The login keeps breaking with errors.“
Original„Der login bricht mit Fehler ab“
Where are the CEWE photo kiosk locations?
CEWE does not publicly list physical photo kiosk locations on its website, and customers report difficulty finding them. Some reviewers suggest using third-party tools like SmartMaps from YellowMap to locate nearby kiosks.
No Official List
Reviewers report that CEWE does not provide a clear or accessible list of physical photo kiosk locations on its website. This lack of transparency makes it hard for customers to find the nearest kiosk, especially when they need to print photos in person.
Third-Party Help
One positive review suggests using SmartMaps from YellowMap to locate CEWE photo kiosks geographically. This workaround is seen as helpful, though it requires users to go outside CEWE’s official platform to find the information.
Customer Frustration
Several customers express frustration with the difficulty of tracking down kiosk locations, especially when trying to use the service on short notice. The absence of a simple, integrated map or location finder is a recurring complaint.
What customers said:
- „It would be great if one could share geographical locations via SmartMaps from YellowMap.“
„It would be great if one could share geographical locations via SmartMaps from YellowMap.“
Original„Es wäre toll, wenn man via SmartMaps von YellowMap die geographischen Standorte teilen könnte.“
- „Functions are extremely difficult for the customer to implement (e.g., delivery status).“
„Functions are extremely difficult for the customer to implement (e.g., delivery status).“
Original„funktionen sind extrem mühsam für den kunden umgesetzt (z.b. lieferstatus)“
What is the experience like when ordering from CEWE Schweiz?
Customers report mixed experiences with ordering from CEWE Schweiz, with many praising the straightforward ordering process and good service, while others criticize outdated apps and poor customer support.
Ordering Process
Reviewers report that the ordering process on CEWE Schweiz's website is generally simple and user-friendly, with several noting a smooth experience and good payment options. However, some users have encountered issues, particularly with the mobile app being outdated and difficult to use, which has led to frustration.
Customer Service
While some customers highlight responsive and helpful support, especially when issues arise with orders, others report significant problems with service, including unhelpful responses and lack of follow-up. A few users have described the service as non-functional, particularly when trying to resolve order errors.
Overall Experience
Despite some technical and service shortcomings, many long-term users remain satisfied with CEWE Schweiz, especially when ordering photo products. The quality of the final items, such as photo books and prints, is frequently praised as high, which helps offset frustrations with the ordering system.
What customers said:
- „simple handling, good service/payment options (Switzerland) simple ordering process“
„simple handling, good service/payment options (Switzerland) simple ordering process“
Original„einfache Handhabung, guter Service/ Bezahlungsmöglichkeiten ( Schweiz) einfacher Bestellvorgang/“
- „I am a long-term customer of CEWE via Migros and was always very satisfied with the…“
„I am a long-term customer of CEWE via Migros and was always very satisfied with the cooperation and the results.“
Original„Ich bin langjähriger Kunde von CEWE via Migros und war immer sehr zufrieden mit der Zusammenarbeit und den Resultaten.“
- „Overall, I can recommend Cewe.“
„Overall, I can recommend Cewe.“
Original„Nur die automatische Rechtschreibkorrektur beim Erstellen im Browser war mühsam, da ich die Texte in Schweizerdeutsch verfasst habe.“
- „I have been a CEWE customer in Switzerland for years and wanted to order some passport…“
„I have been a CEWE customer in Switzerland for years and wanted to order some passport photos, but after an hour I realized that it can only be done through this degraded app.“
Original„Bin seit Jahren ein CEWE Kunde in der Schweiz und wollte nun ein paar Passfotos bestellen doch nach einer Stunde habe ivh festgestellt dass es nur über diese degenerierte App geht“