How is the value for money of Sunrise?
Reviewers consistently express dissatisfaction with Sunrise’s value for money, with 23 negative mentions compared to just 2 positive ones out of 29 total references. The overall sentiment has remained largely negative, with average ratings hovering below 3 stars across most months, including several 1-star reviews citing high costs relative to poor service quality. While there are occasional improvements, such as a brief uptick to 3 stars in March 2026 and July 2026, these are not sustained, and the trend shows persistent frustration over pricing, hidden fees, and underperforming services. Customers feel they are paying premium prices for unreliable connectivity, unresponsive support, and apps that fail to function properly. The few positive comments focus narrowly on payment processes, but these do not offset the broader perception that Sunrise’s offerings are overpriced for what is delivered.
What customers praise
A small number of customers praise the ease and reliability of payment processes, noting that transactions are smooth and well-handled. One reviewer specifically highlighted the efficiency of the billing system, calling it 'super' and appreciating the promptness of invoice delivery. These positive remarks are rare and isolated, standing out only in contrast to the overwhelming criticism of other aspects.
What customers said:
- „the connection for payments is also great“
„the connection for payments is also great“
Original„die Verbindung zum Zahlen ist auch super“
Common complaints
The most common complaints center on high prices for subpar service, with users feeling misled by promotional offers and hit with unexpected fees. Many report being charged full price despite promised discounts, while others cite excessive charges for basic services like account management or early payments. The perception is that Sunrise prioritizes revenue over customer satisfaction, with little transparency in pricing or contract terms.
What customers said:
- „a 40 CHF late fee is disproportionately high“
„a 40 CHF late fee is disproportionately high“
Original„eine Mahngebühr von 40 CHF ist unverhältnismäßig hoch“
- „I was charged around 100 CHF for a prepaid plan, which is completely unreasonable for…“
„I was charged around 100 CHF for a prepaid plan, which is completely unreasonable for what was offered.“
- „Every button seems to unlock a new fee.“
„Every button seems to unlock a new fee.“
Original„Jeder Knopf scheint eine neue Gebühr freizuschalten.“
How it has changed over time
Over time, the perception of value has remained consistently poor, with ratings fluctuating between 1 and 3 stars. The lowest scores occurred in October 2025 (1.4★) and February 2026 (1★), coinciding with multiple reports of service outages, app failures, and billing disputes. While there were slight improvements in July and August 2026, these were not enough to shift the overall negative trend. The pattern suggests that customer dissatisfaction has not been resolved by changes in service or pricing.
What customers said:
- „The competition obviously doesn't need to do this.“
„The competition obviously doesn't need to do this.“
Original„Die Konkurrenz hat dies offensichtlich nicht nötig.“
- „they want to sell you an expensive repeater via a subscription“
„they want to sell you an expensive repeater via a subscription“
Original„man will einen teuren Repeater im Abo verkaufen“
- „As if it were a penalty for Sunrise if you send them money quickly.“
„As if it were a penalty for Sunrise if you send them money quickly.“
Original„Als ob es eine Strafe für Sunrise wäre, wenn man ihnen das Geld rasch schickt.“
Practical takeaways
For customers considering Sunrise, the key takeaway is that the brand is widely seen as overpriced for the quality of service received. While payments are handled efficiently, this is outweighed by frequent technical issues, poor customer support, and hidden costs. Users are advised to carefully review contract terms and be cautious of promotional claims. If reliability and transparency are priorities, alternative providers may offer better value.
What customers said:
- „even though I don't need the number or the subscription.“
„even though I don't need the number or the subscription.“
Original„obwohl ich die Nr. und das Abo nicht brauche.“
- „Both your website and the app always have technical errors.“
„Both your website and the app always have technical errors.“
Original„eure Seite als auch die app immer ein Technischen Fehler hat“
- „How does something like this exist in 2026?“
„How does something like this exist in 2026?“
Original„wie gibt es so was in 2026?“
Over time
Data as table
| Month | Avg. rating | Count |
|---|---|---|
| 2025-09 | 2.67 | 3 |
| 2025-10 | 1.40 | 5 |
| 2025-11 | 2.80 | 5 |
| 2025-12 | 1.50 | 4 |
| 2026-01 | 3.00 | 3 |
| 2026-02 | 1.00 | 1 |
| 2026-03 | 3.00 | 6 |
| 2026-04 | 2.00 | 5 |
| 2026-05 | 2.67 | 9 |
| 2026-06 | 2.25 | 4 |
| 2026-07 | 3.17 | 6 |
| 2026-08 | 2.71 | 7 |
Sentiment over time
Data as table
| Month | Positive | Neutral | Negative | Count |
|---|---|---|---|---|
| 2025-09 | 33% | 0% | 67% | 3 |
| 2025-10 | 0% | 0% | 100% | 5 |
| 2025-11 | 20% | 0% | 80% | 5 |
| 2025-12 | 0% | 0% | 100% | 4 |
| 2026-01 | 33% | 0% | 67% | 3 |
| 2026-02 | 0% | 0% | 100% | 1 |
| 2026-03 | 33% | 0% | 67% | 6 |
| 2026-04 | 40% | 20% | 40% | 5 |
| 2026-05 | 33% | 11% | 56% | 9 |
| 2026-06 | 0% | 0% | 100% | 4 |
| 2026-07 | 50% | 17% | 33% | 6 |
| 2026-08 | 43% | 0% | 57% | 7 |
Customer voices
Short excerpts - full reviews are available at the original source.
„Warning, Sunrise Rewards offers are a scam!“
„you risk paying full price instead of the promised 50%“
„It's a shame that for what I pay, I can't use my Sunrise TV subscription abroad.“
„The network coverage is an insult for this price“
„He also have some offers which I don’t have to pay more every month anymore.“
„For the price, this is absolutely unacceptable.“
„The prices offered when signing the contract later changed without proper clarification“
„The longer you are a paying customer, the more they take you for granted and raise prices“
What Reddit users discuss
Below are extracts from Reddit which discuss value for money in more detail - each linked to the original thread.
„Die haben alle ...“
Cite this page
Citatio (2026). Sunrise Value for money: customer reviews 2026. Retrieved 17 August 2026 from https://citatio.ai/sunrise-reviews/value-for-money/
Data verifiable via our public audit log: Methodology · Transparency