CEWE: Packaging experiences
Customers have mixed opinions about CEWE’s packaging, with 39 positive and 46 negative mentions across reviews. Overall, the sentiment has fluctuated over time, showing a dip in satisfaction in late 2025, particularly in October and November, before improving again in early 2026. Reviewers frequently highlight issues with packaging quality, especially for larger or more delicate items like framed prints and posters, with several noting damage upon arrival. However, many also praise the protective and attractive packaging, particularly for smaller items like postcards and photo books. The balance of feedback suggests that while packaging remains a point of concern for some, others find it reliable and well-designed, especially when the product arrives undamaged. The trend shows a gradual improvement in recent months, with higher ratings in May and June 2026 indicating possible improvements in handling or materials.
What customers praise
Many customers appreciate the protective and attractive design of CEWE’s packaging, especially for smaller items like postcards and photo books. They note that the packaging is sturdy enough to prevent damage during transit and often arrives in good condition. Some reviewers specifically mention that the packaging looked professional and made the product feel like a gift. The use of secure wrapping and proper labeling is seen as a positive, particularly when the item is a present.
What customers said:
- „I loved making this little photo album.“
„I loved making this little photo album.“
Original„J’ai adoré faire ce petit album photo.“
- „Cool that there's a small format! 9x13cm!“
„Cool that there's a small format! 9x13cm!“
Original„Cool, dass es das kleine Format gibt! 9x13cm!“
- „It was nice to be able to send a postcard from the trip“
„It was nice to be able to send a postcard from the trip“
Original„Es war schön noch eine Postkarte aus den Ferein versenden zu können“
Common complaints
Several customers report that packaging failed to protect their items, especially larger or more fragile products like framed prints and posters. Items arrived with visible damage, such as dents, scratches, or bent frames, which made them unsuitable as gifts. Some reviewers were disappointed that the packaging did not clearly indicate the need for careful handling, leading to rough treatment by postal services. The lack of adequate cushioning or reinforced corners is a recurring concern.
What customers said:
- „Those in portrait format were printed with a lot of white space instead of filling the…“
„Those in portrait format were printed with a lot of white space instead of filling the large format in the picture.“
Original„in Querformat wurden mit viel weisser Fläche gedruckt statt das grosse Format auf dem Bild zufüllen.“
- „Shifting the photos so that the corners fit perfectly is very difficult on this material.“
„Shifting the photos so that the corners fit perfectly is very difficult on this material.“
Original„Das verschieben der Fotos, so dass die Ecken genau zusammenpassen, ist am Natel sehr schwierig.“
- „You can't change the calendar if you realize that the square format doesn't fit the…“
„You can't change the calendar if you realize that the square format doesn't fit the photos.“
Original„Beim Cc cloud ist scrollen anstrengend, der Dialog wird leicht geschlossen. Man kann nicht Kalender ändern wenn man merkt das quadratisch doch nicht für die Fotos passt. Dazu ein Kalender der der…“
How it has changed over time
Packaging quality appears to have declined in late 2025, with a noticeable drop in satisfaction in October and November, when ratings fell to 2.5 and 3.88 stars respectively. This coincided with a rise in negative mentions about damage and inadequate protection. However, feedback improved in early 2026, with ratings climbing to 4.67 stars in May and 4.2 in March, suggesting possible adjustments in materials or handling. The fluctuation indicates that packaging standards may have been inconsistent over time.
What customers said:
- „this is straightforward with CEWE.“
„this is straightforward with CEWE.“
Original„dies ist mit CEWE unkompliziert zu tätigen.“
- „The packaging was inadequate.“
„The packaging was inadequate.“
Original„Die Verpackung war ungenügend.“
- „A picture of a size 100 x 50 cm should be packed so that it cannot be damaged“
„A picture of a size 100 x 50 cm should be packed so that it cannot be damaged“
Original„Ein Bild von einer Grösse von 100 x 50 cm sollte so verpackt sein, dass es nicht beschädigt werden kann“
Practical takeaways
When ordering larger or delicate items, customers should consider requesting extra protection or tracking to reduce the risk of damage. For smaller products like postcards or photo books, the packaging is generally sufficient and well-received. Choosing the right product size and format can also help avoid issues with fit and handling. Overall, while packaging is not consistently reliable, it tends to perform better for smaller, less fragile items.
What customers said:
- „You can't change the calendar if you realize it doesn't fit the photos quadratically.“
„You can't change the calendar if you realize it doesn't fit the photos quadratically.“
Original„Man kann nicht Kalender ändern wenn man merkt das quadratisch doch nicht für die Fotos passt.“
- „There's no grid to attach the photos to.“
„There's no grid to attach the photos to.“
Original„Es fehlt ein Raster, an das man die Fotos angliedern könnte.“
- „Everything worked flawlessly.“
„Everything worked flawlessly.“
Original„Es war schön noch eine Postkarte aus den Ferein versenden zu können , dies ist mit CEWE unkompliziert zu tätigen. Alles hat einwandfrei funktioniert.“
Over time
Data as table
| Month | Avg. rating | Count |
|---|---|---|
| 2025-08 | 5.00 | 2 |
| 2025-09 | 4.40 | 5 |
| 2025-10 | 2.50 | 6 |
| 2025-11 | 3.88 | 8 |
| 2025-12 | 3.82 | 11 |
| 2026-01 | 3.75 | 8 |
| 2026-02 | 4.00 | 3 |
| 2026-03 | 4.20 | 5 |
| 2026-04 | 3.86 | 7 |
| 2026-05 | 4.67 | 6 |
| 2026-06 | 3.33 | 3 |
| 2026-07 | 4.00 | 1 |
Sentiment over time
Data as table
| Month | Positive | Neutral | Negative | Count |
|---|---|---|---|---|
| 2025-08 | 50% | 50% | 0% | 2 |
| 2025-09 | 20% | 40% | 40% | 5 |
| 2025-10 | 17% | 67% | 17% | 6 |
| 2025-11 | 38% | 25% | 38% | 8 |
| 2025-12 | 18% | 36% | 45% | 11 |
| 2026-01 | 13% | 50% | 38% | 8 |
| 2026-02 | 33% | 33% | 33% | 3 |
| 2026-03 | 0% | 80% | 20% | 5 |
| 2026-04 | 14% | 57% | 29% | 7 |
| 2026-05 | 67% | 33% | 0% | 6 |
| 2026-06 | 33% | 33% | 33% | 3 |
| 2026-07 | 0% | 0% | 100% | 1 |
Sub-topics
- Packaging & protection - 23 mentions
Customer voices
Short excerpts - full reviews are available at the original source.
„There was a lot of white space left at the bottom.“
„The mounting material was attached with adhesive tape to the back of the image.“
„The delivery service is excellent“
„Positively noticed: No company branding!“
„The corners were already very wrinkled upon arrival“
„A bit遗憾的是，包裹送达时顶部右侧已经有了一些损坏，““
„I had concerns as I wanted to pack about 750 images into an album……It works!!“
„The images keep shifting and can't be removed.“