2.5 / 5 Last 12 months (703 reviews) Plain average of all reviews from the last 12 months. All-time rating (recency-weighted, 0.9^months): 2.5 / 5. All-time: 2.5 / 5 · 1,409 reviews
5★ 297
4★ 119
3★ 134
2★ 193
1★ 666
1,409 Reviews
7 Sources
12% Positive
What reviewers criticize most
  • Quality(537)
  • Customer service(234)
  • Ordering & website(193)
  • Value for money(92)
  • Communication(55)

Derived from the analyzed reviews; each chip links to the page with the cited evidence.

This page is an audit of every publicly available review for Swisscom: 1,409 reviews across 7 platforms, giving you a complete, evidence-based view of Swisscom's reputation. Below you'll find the overall rating, the themes customers raise, how sentiment has trended over time, and a SWOT summary, all grounded in the reviews and linked to their sources.

Key findings

  • Across 1409 reviews on 7 portals, Swisscom averages 2.5 out of 5 stars.
  • Customers rate Quality most positively (97 of 658 mentions positive).
  • Billing & payment draws the most criticism (33 of 34 mentions negative).

What AI assistants say about Swisscom

Neutral AI sentiment
1.5% Mentioned in AI answers
1.1% Share of voice

based on 77 analysed AI answers

🔒 Full AI-visibility report for Swisscom Per-theme accuracy vs reviews, citation gaps, competitor share-of-voice and recommendations.
Schedule a call

Our analysis of AI-assistant output — not the assistants’ raw text.

SWOT summary

Strengths

  • Solid overall rating

Weaknesses

  • Billing & payment: 95% negative across 34 mentions
  • Durability: 95% negative across 41 mentions
  • Returns & refunds: 94% negative across 17 mentions

Opportunities

  • Address billing & payment to lift overall sentiment
  • Lean on strength in core themes in marketing

Threats

  • Ongoing criticism of billing & payment could deter new customers

Reviews by portal

The overall 2.5 / 5 score is recency-weighted: newer reviews count more (weight 0.9 per month of age), regardless of portal.

Swisscom: reviews per portal
Portal Avg. rating Count Weight Latest Source
Google Play 2.6 / 5 732 52% View profile ↗
Apple App Store 2.6 / 5 257 18.2% View profile ↗
Apple App Store 1.9 / 5 164 11.6% View profile ↗
Google Play 1.7 / 5 125 8.9% View profile ↗
Apple App Store 2.8 / 5 99 7% View profile ↗
Trustpilot 1.6 / 5 23 1.6% View profile ↗
Google Play 1.0 / 5 9 0.6% View profile ↗
Weighted overall 2.5 / 5 1,409 100%
What this analysis covers

Period covered: Aug 2024 – Aug 2026

And what it cannot cover:

  • The App Store feed caps at about 500 reviews per country storefront.
  • The App Store feed caps at about 500 reviews per country storefront.
  • The App Store feed caps at about 500 reviews per country storefront.
  • Trustpilot exposes roughly the 200 most recent reviews publicly; older reviews sit behind a login.

Read the full methodology

Themes in the reviews

  • Quality658× mentions

    97positive537negative

    Across 658 mentions, 16% of Quality feedback is positive and 80% negative. That makes Quality a common pain point.

  • Customer service282× mentions

    33positive234negative

    Across 282 mentions, 12% of Customer service feedback is positive and 83% negative. That makes Customer service a common pain point.

  • Ordering & website212× mentions

    9positive193negative

    Across 212 mentions, 7% of Ordering & website feedback is positive and 88% negative. That makes Ordering & website a common pain point.

  • Value for money105× mentions

    8positive92negative

    Across 105 mentions, 7% of Value for money feedback is positive and 85% negative. That makes Value for money a common pain point.

  • Communication59× mentions

    1positive55negative

    Across 59 mentions, 3% of Communication feedback is positive and 92% negative. That makes Communication a common pain point.

  • Delivery46× mentions

    4positive32negative

    Across 46 mentions, 10% of Delivery feedback is positive and 72% negative. That makes Delivery a common pain point.

  • Durability41× mentions

    3positive38negative

    Across 41 mentions, 5% of Durability feedback is positive and 95% negative. That makes Durability a common pain point.

  • Billing & payment34× mentions

    0positive33negative

    Across 34 mentions, 0% of Billing & payment feedback is positive and 95% negative. That makes Billing & payment a common pain point.

  • Returns & refunds17× mentions

    2positive14negative

    Across 17 mentions, 5% of Returns & refunds feedback is positive and 94% negative. That makes Returns & refunds a common pain point.

  • Fit & sizing13× mentions

    1positive12negative

    Across 13 mentions, 15% of Fit & sizing feedback is positive and 85% negative. That makes Fit & sizing a common pain point.

  • Packaging3× mentions

    1positive1negative

    Across 3 mentions, 48% of Packaging feedback is positive and 9% negative. That makes Packaging a mixed area.

Rating trend

Rating trend: 2.3 in 2025-09 to 3.0 in 2026-08.2.02.53.03.52025-092026-022026-08
Rating trend: 2.3 in 2025-09 to 3.0 in 2026-08.
Data as table
Monthly average rating
MonthAvg. ratingCount
2025-092.3257
2025-102.3285
2025-112.1162
2025-123.0073
2026-013.3444
2026-022.2369
2026-032.4127
2026-042.6650
2026-052.5062
2026-062.4470
2026-072.2450
2026-083.0254

Sentiment over time

Sentiment over time: positive share from 12% (2025-09) to 41% (2026-08).0%25%50%75%100%2025-092026-022026-08
Sentiment over time: positive share from 12% (2025-09) to 41% (2026-08).
Data as table
Monthly sentiment (shares)
MonthPositiveNeutralNegativeCount
2025-0912%11%77%57
2025-1015%11%74%85
2025-1116%5%79%62
2025-1240%12%48%73
2026-0143%5%52%44
2026-0222%7%71%69
2026-0326%7%67%27
2026-0432%4%64%50
2026-0518%18%65%62
2026-0621%7%71%70
2026-0720%8%72%50
2026-0841%7%52%54

Customer voices

Short excerpts - full reviews are available at the original source.

„No movies showing up in the app since the new update“

„how do you make an account it won't take my USA address in the box that says country it won't let me enter USA“

„have not been able to login showing error“

„got logged out for no reason“

„The app no longer responds.“

„Another update. Another frustrating experience.“

„Every time there’s an update, I have to login and/or reinstall the app.“

„the absolute WORST exchange rate possible anywhere in Switzerland.“

What Reddit users say about Swisscom

Additional source: 11 Reddit discussions about Swisscom reviewed.

Below are extracts from Reddit discussions - each linked to the original thread.

„I recently moved to Zurich and got Swisscom sim.“

„They offered me a plan for 40 CHF per month for the first year“

„Swisscom , usually the most expensive but the best service in Switzerland. By far.“

„Swisscom is the goat“

„Swisscom network , which means Mucho, Wingo, Coop and Migros Mobile are options.“

„Swisscom has been dead reliable for me“

„They're already almost twice more expensive than the competitors.“

Frequently asked questions

How do customers rate Swisscom overall?

Swisscom averages 2.5 out of 5 stars across 1409 analyzed reviews on 7 portals.

Cite this page

Citatio (2026). Swisscom Reviews 2026 – 2.5/5 from 1,409 reviews. Retrieved 1 September 2026 from https://citatio.ai/swisscom-reviews/

Data verifiable via our public audit log: Methodology · Transparency