People’s opinions on Dashlane’s pricing are split, more complaints than compliments, with 375 negative mentions compared to 229 positive ones across 620 total references. Still, the overall mood has improved over time, especially after mid-2026, when ratings rose from about 2.7 stars in early 2026 all the way up to 4.62 stars by August. That upward trend lines up with a noticeable wave of praise for the app’s security and how smoothly it works across devices. But earlier in the year, the feedback was far less kind, users kept voicing annoyance over sudden price hikes, the absence of a free version, and how hard it is to cancel a subscription once signed up. Even now, many still think Dashlane is worth every penny, especially for its solid encryption and smooth syncing between phones, laptops, and tablets. Yet for a significant number, the cost keeps creeping up, and the feeling that it’s no longer affordable lingers, more than enough to keep them frustrated.

What customers praise

Many people still swear by Dashlane, even at its price point, especially as for keeping their digital lives safe. The app’s standout feature? Its smooth, secure password storage and autofill across phones, tablets, and computers. Several users say it’s been a major advance, helping them manage hundreds of complicated login details without stress. The built-in password generator, the encrypted vault, and the way it handles credit card info all get regular nods for being genuinely useful. A few also mention the included VPN, which adds another layer of protection on public networks, and appreciate the option to share passwords safely with family. For those who care deeply about privacy and hassle-free access, these perks make the subscription feel like a smart, necessary investment.

What customers said:

  • „Apple Password is a much better, free service“ - Apple App Store · 1★ · ·
  • „Love that you can register credit cards for ease in purchasing online, without having…“ - Apple App Store · 5★ · ·
    „Love that you can register credit cards for ease in purchasing online, without having to store credit card info with individual companies/sites.“
  • „I love this app.“ - Apple App Store · 5★ · ·

Common complaints

A lot of people are frustrated with how much Dashlane charges, especially after the price went up year after year. For many, the cost feels steep, particularly those living on a tight budget or who’ve noticed rival products offer similar features at lower prices. There’s no free version, which rubs some the wrong way, and getting out of the subscription isn’t easy. Some users say they tried to cancel only to find themselves blocked from accessing their own data or forced to jump through hoops just to leave. Others point out the app no longer runs on older devices, leaving them stranded. On mobile, the autofill feature is hit-or-miss, sometimes failing when it matters most. Altogether, these problems make it feel like the company has designed the experience to keep you paying, no matter what.

What customers said:

  • „I will now unfortunately be cancelling as once these app companies start increasing the…“ - Apple App Store · 1★ · ·
    „I will now unfortunately be cancelling as once these app companies start increasing the subscriptions it never stops!“
  • „We've been on the family plan for 4 years now, and I always found it a bit on the more…“ - Google Play · 2★ · ·
    „We've been on the family plan for 4 years now, and I always found it a bit on the more expensive side, comparing it to the competition.“
  • „the prices for subscription is ridiculously high priced“ - Google Play · 1★ · ·

How it has changed over time

Dashlane’s reputation has taken a clear turn for the better since mid-2026. Early that year, user ratings hovered below 3 stars, but by August, they’d climbed past 4.5. That jump suggests real progress, maybe better features, smoother performance, or simply more users sharing positive experiences, especially around how secure and dependable the app feels. Still, the first half of 2026 wasn’t smooth. Complaints kept piling up over sudden price increases and how tough it was to cancel accounts. Some users also hit roadblocks when Dashlane rolled out a web-only version in certain regions, or pulled desktop support for older systems. These moves clearly rattled parts of the user base. Even as the overall mood brightened, one thing stayed the same: people still grumble about the cost. It’s a familiar refrain, even as more users give the product a solid thumbs-up.

What customers said:

  • „Now that you're introducing price hikes, we're tapping out.“ - Google Play · 2★ · ·
  • „+33% increase year on Year with zero explanation“ - Apple App Store · 5★ · ·
  • „You have to pay 56 bucks a year.“ - Google Play · 1★ · · translated · French ·
    „You have to pay 56 bucks a year.“

    Original„il faud payer 56 balles par an“

Practical takeaways

If you're already using Dashlane and care deeply about solid password management paired with a built-in VPN, it might still be worth the price, especially with how much better it’s become recently in terms of speed and overall feel. That said, be mindful before signing up for a long-term plan. The company has a habit of raising prices regularly, and getting out of the subscription can be a hassle. If you’re watching every dollar or want something free, there are solid options out there: Apple’s built-in password manager works well for Mac and iOS users, and Proton Pass offers a strong open-source alternative. New users should definitely try the trial version first. It’s a good way to see if the perks line up with your needs, especially if you’re still using older devices or rely on smooth autofill on your phone.

What customers said:

  • „There's also no free tier.“ - Google Play · 2★ · ·
  • „It holds your data hostage behind an exorbitant paywall.“ - Google Play · 1★ · · translated · Spanish ·
    „It holds your data hostage behind an exorbitant paywall.“

    Original„te secuestra los datos bajo un muro de pago exagerado“

  • „I recently got Dashlane and I am stuck“ - Apple App Store · 1★ · · translated · French ·
    „I recently got Dashlane and I am stuck“

    Original„j’ai pris Dashlane récemment et je suis bloqué“

Over time

Rating trend: 2.4 in 2025-10 to 3.0 in 2026-09.2.02.53.03.54.04.55.02025-102026-032026-09
Rating trend: 2.4 in 2025-10 to 3.0 in 2026-09.
Data as table
Monthly average rating
MonthAvg. ratingCount
2025-102.3832
2025-112.7423
2025-122.7617
2026-012.7020
2026-023.4117
2026-033.6414
2026-044.4015
2026-053.8614
2026-063.8715
2026-074.3821
2026-084.6263
2026-093.001

Sentiment over time

Sentiment over time: positive share from 25% (2025-10) to 0% (2026-09).0%25%50%75%100%2025-102026-032026-09
Sentiment over time: positive share from 25% (2025-10) to 0% (2026-09).
Data as table
Monthly sentiment (shares)
MonthPositiveNeutralNegativeCount
2025-1025%3%72%32
2025-1126%0%74%23
2025-1235%6%59%17
2026-0135%0%65%20
2026-0241%6%53%17
2026-0336%14%50%14
2026-0480%0%20%15
2026-0571%0%29%14
2026-0640%13%47%15
2026-0767%5%29%21
2026-0887%2%11%63
2026-090%0%100%1

Customer voices

Short excerpts - full reviews are available at the original source.

„Unfortunately, I am disappointed by the price increase.“

★★★☆☆Google PlayTranslated· FrenchOriginal
„Je suis malheureusement déçu de l'augmentation du prix“

„It’s worth the investment to keep your passwords secure and in one place.“

„Not a free service. No longer has a free version.“

„The only thing that is becoming an issue is the price has been going up“

„The limited number of passwords is perfectly sufficient for the most important ones.“

★★★★☆Google PlayTranslated· GermanOriginal
„die begrenzte Anzahl an Passwörtern absolut ausreichend für die wichtigsten.“

„Worth every penny!!“

„PLEASE bring back the monthly payment plan.“

„I have had a subscription increase of 33% for the year which is outrageous.“

Cite this page

Citatio (2026). Dashlane Value for money: customer reviews September 2026. Retrieved 8 September 2026 from https://citatio.ai/dashlane-reviews/value-for-money/

Data verifiable via our public audit log: Methodology · Transparency