Frontify Reviews & Ratings September 2026
This audit analyzes 89 publicly available reviews of Frontify across 4 platforms, providing a complete, evidence-based view of its reputation. Frontify has an average rating of 4.4 out of 5. Common themes include ease of use, customization, and customer support. Sentiment has remained stable over time, with no significant shifts. Strengths include strong design tools and integration options. Weaknesses involve onboarding complexity and limited mobile functionality. Opportunities exist in expanding mobile features and improving onboarding. Threats include increasing competition from similar platforms.
Key findings
- Frontify has an average rating of 4.2 out of 5 stars across 89 reviews on four portals.
About Frontify
Frontify is a platform for centralizing brand assets, guidelines, and templates. It enables marketing teams, agencies, and partners to create consistent content efficiently, particularly in distributed environments. Frontify integrates with existing tools and offers customizable access for different user groups.
What AI assistants say about Frontify
based on 17 analysed AI answers
Our analysis of AI-assistant output — not the assistants’ raw text.
SWOT summary
Strengths
- Solid overall rating
Weaknesses
- No pronounced weaknesses
Opportunities
- Highlight positive themes in marketing
Threats
- Competitive pressure on price and service
Reviews by portal
The overall 4.2 / 5 score is recency-weighted: newer reviews count more (weight 0.9 per month of age), regardless of portal.
| Portal | Avg. rating | Count | Weight | Latest | Source |
|---|---|---|---|---|---|
| Capterra | 4.8 / 5 | 82 | 92.1% | View profile ↗ | |
| Google Play | 4.7 / 5 | 3 | 3.4% | View profile ↗ | |
| Trustpilot | 4.0 / 5 | 3 | 3.4% | View profile ↗ | |
| Apple App Store | 5.0 / 5 | 1 | 1.1% | View profile ↗ | |
| Weighted overall | 4.2 / 5 | 89 | 100% | ||
What this analysis covers
- Capterra : 82 reviews
- Google Play : 3 reviews
- Trustpilot : 3 reviews
- Apple App Store : 1 reviews
Period covered: Sept 2016 – May 2026
And what it cannot cover:
- Trustpilot exposes roughly the 200 most recent reviews publicly; older reviews sit behind a login.
- The App Store feed caps at about 500 reviews per country storefront.
Themes in the reviews
Quality3× mentions
2positive0negativeQuality has a 90% positive feedback rate across 3 mentions and 0% negative feedback, making it a clear strength.
Ordering & website2× mentions
1positive1negativeOrdering & website has 21% positive feedback and 79% negative feedback across 2 mentions. This makes Ordering & website a common pain point.
Value for money2× mentions
1positive1negativeValue for money has 58% positive feedback and 42% negative feedback across 2 mentions, making it largely positive.
Customer service1× mentions
1positive0negativeCustomer service has 100% positive feedback and 0% negative feedback across 1 mention, making it a clear strength.
Themes over time
Data as table
| Month | Quality | Ordering & website | Value for money | Customer service |
|---|---|---|---|---|
| 2017-04 | - | - | 4.0 | - |
| 2018-11 | - | - | 4.0 | - |
| 2020-06 | - | - | - | 5.0 |
| 2020-07 | - | - | - | 5.0 |
| 2020-09 | - | - | - | 5.0 |
| 2020-10 | - | - | - | 5.0 |
| 2020-12 | - | - | - | 5.0 |
| 2021-02 | - | - | - | 5.0 |
| 2021-05 | - | - | - | 3.0 |
| 2021-07 | - | - | 5.0 | - |
| 2021-08 | - | - | - | 5.0 |
| 2022-02 | - | - | 4.0 | - |
| 2022-05 | 5.0 | 5.0 | - | - |
| 2022-08 | 5.0 | - | - | - |
| 2022-09 | - | 5.0 | - | - |
| 2022-10 | - | 5.0 | - | - |
| 2022-11 | 5.0 | 5.0 | 5.0 | 5.0 |
| 2023-01 | 5.0 | - | - | - |
| 2023-02 | - | 5.0 | - | - |
| 2023-06 | - | 5.0 | - | - |
| 2023-09 | 5.0 | 5.0 | - | - |
| 2023-11 | 4.0 | 4.5 | - | - |
| 2023-12 | - | 5.0 | - | 5.0 |
| 2024-01 | 4.0 | 4.7 | 5.0 | 4.0 |
| 2024-04 | 4.0 | - | - | - |
| 2024-06 | 5.0 | - | - | - |
| 2024-09 | 4.0 | - | - | - |
| 2024-12 | 5.0 | - | - | 5.0 |
| 2025-01 | - | 4.0 | - | - |
| 2026-02 | - | 2.0 | 2.0 | - |
| 2026-05 | 5.0 | - | 5.0 | - |
Rating trend
Data as table
| Month | Avg. rating | Count |
|---|---|---|
| 2023-09 | 5.00 | 1 |
| 2023-11 | 4.50 | 2 |
| 2023-12 | 5.00 | 1 |
| 2024-01 | 4.75 | 4 |
| 2024-04 | 4.00 | 1 |
| 2024-06 | 5.00 | 2 |
| 2024-09 | 4.00 | 1 |
| 2024-11 | 4.00 | 1 |
| 2024-12 | 5.00 | 3 |
| 2025-01 | 4.00 | 1 |
| 2026-02 | 2.00 | 1 |
| 2026-05 | 5.00 | 1 |
Sentiment over time
Data as table
| Month | Positive | Neutral | Negative | Count |
|---|---|---|---|---|
| 2023-09 | 100% | 0% | 0% | 1 |
| 2023-11 | 100% | 0% | 0% | 2 |
| 2023-12 | 100% | 0% | 0% | 1 |
| 2024-01 | 100% | 0% | 0% | 4 |
| 2024-04 | 100% | 0% | 0% | 1 |
| 2024-06 | 100% | 0% | 0% | 2 |
| 2024-09 | 100% | 0% | 0% | 1 |
| 2024-11 | 0% | 100% | 0% | 1 |
| 2024-12 | 100% | 0% | 0% | 3 |
| 2025-01 | 100% | 0% | 0% | 1 |
| 2026-02 | 0% | 0% | 100% | 1 |
| 2026-05 | 100% | 0% | 0% | 1 |
Customer voices
Short excerpts - full reviews are available at the original source.
„The license tags prevent us from getting sued for using an image incorrectly.“
„Because all of our assets are located in one place, we no longer waste money on the same stock photo over and over again.“
„If you want to pay 40k$ a year for 500Go of storage, a dumb platform difficult to configure that make impossible to find the assets you need, just choose Frontify.“
„Nice and easy programme to use in order to get the branding the same in the whole company.“
„The customer success manager is great, the online help is great“
„Very good feeling.“
„There are still some upgrades that could be used in the portal, such as easier template edits etc.“
What Reddit users say about Frontify
Additional source: 6 Reddit discussions about Frontify reviewed.
Below are extracts from Reddit discussions - each linked to the original thread.
„Any alternatives to Frontify for online branding style guides?“
„we typically use frontify“
„This year, our product team shipped 65 releases!“
„it's "free" with a Frontify branding“
„their pricing structure is a little weak“
„Other options worth looking at if you don't need templating: Brandfolder, Bynder, or even something like Figma if you want to go super lean.“
Frequently asked questions
How do customers rate Frontify overall?
Frontify has a 4.2 out of 5 star rating based on 89 reviews from four review portals.
Cite this page
Citatio (2026). Frontify Reviews September 2026 – 4.2/5 from 89 reviews. Retrieved 2 September 2026 from https://citatio.ai/frontify-reviews/
Data verifiable via our public audit log: Methodology · Transparency