Frontify Reviews & Ratings 2026
This page is an audit of every publicly available review for Frontify — 89 reviews across 4 platforms — giving you a holistic, evidence-based view of Frontify's reputation. Below you'll find the overall rating, the themes customers raise, how sentiment has trended over time, and a SWOT summary — all grounded in the reviews and linked to their sources.
Key findings
- Across 89 reviews on 4 portals, Frontify averages 4.2 out of 5 stars.
About Frontify
Frontify is a platform for centralizing brand assets, guidelines, and templates. It helps marketing teams, agencies, and partners create consistent content efficiently, especially in distributed environments. The platform integrates with existing tools and provides customizable access for different user groups.
SWOT summary
Strengths
- Solid overall rating
Weaknesses
- No pronounced weaknesses
Opportunities
- Highlight positive themes in marketing
Threats
- Competitive pressure on price and service
Reviews by portal
The overall 4.2 / 5 score is weighted by review volume - portals with more reviews count proportionally more.
| Portal | Avg. rating | Count | Weight | Latest | Source |
|---|---|---|---|---|---|
| Capterra | 4.8 / 5 | 82 | 92.1% | View profile ↗ | |
| Google Play | 4.7 / 5 | 3 | 3.4% | View profile ↗ | |
| Trustpilot | 4.0 / 5 | 3 | 3.4% | View profile ↗ | |
| Apple App Store | 5.0 / 5 | 1 | 1.1% | View profile ↗ | |
| Weighted overall | 4.2 / 5 | 89 | 100% | ||
Themes in the reviews
Quality3× mentions
2positive0negativeAcross 3 mentions, 90% of Quality feedback is positive and 0% negative — Quality is a clear strength.
Ordering & website2× mentions
1positive1negativeAcross 2 mentions, 20% of Ordering & website feedback is positive and 80% negative — Ordering & website is a common pain point.
Value for money2× mentions
1positive1negativeAcross 2 mentions, 58% of Value for money feedback is positive and 42% negative — Value for money is largely positive.
Customer service1× mentions
1positive0negativeAcross 1 mentions, 100% of Customer service feedback is positive and 0% negative — Customer service is a clear strength.
Themes over time
Data as table
| Month | Quality | Ordering & website | Value for money | Customer service |
|---|---|---|---|---|
| 2017-04 | - | - | 4.0 | - |
| 2018-11 | - | - | 4.0 | - |
| 2020-06 | - | - | - | 5.0 |
| 2020-07 | - | - | - | 5.0 |
| 2020-09 | - | - | - | 5.0 |
| 2020-10 | - | - | - | 5.0 |
| 2020-12 | - | - | - | 5.0 |
| 2021-02 | - | - | - | 5.0 |
| 2021-05 | - | - | - | 3.0 |
| 2021-07 | - | - | 5.0 | - |
| 2021-08 | - | - | - | 5.0 |
| 2022-02 | - | - | 4.0 | - |
| 2022-05 | 5.0 | 5.0 | - | - |
| 2022-08 | 5.0 | - | - | - |
| 2022-09 | - | 5.0 | - | - |
| 2022-10 | - | 5.0 | - | - |
| 2022-11 | 5.0 | 5.0 | 5.0 | 5.0 |
| 2023-01 | 5.0 | - | - | - |
| 2023-02 | - | 5.0 | - | - |
| 2023-06 | - | 5.0 | - | - |
| 2023-09 | 5.0 | 5.0 | - | - |
| 2023-11 | 4.0 | 4.5 | - | - |
| 2023-12 | - | 5.0 | - | 5.0 |
| 2024-01 | 4.0 | 4.7 | 5.0 | 4.0 |
| 2024-04 | 4.0 | - | - | - |
| 2024-06 | 5.0 | - | - | - |
| 2024-09 | 4.0 | - | - | - |
| 2024-12 | 5.0 | - | - | 5.0 |
| 2025-01 | - | 4.0 | - | - |
| 2026-02 | - | 2.0 | 2.0 | - |
| 2026-05 | 5.0 | - | 5.0 | - |
Rating trend
Data as table
| Month | Avg. rating | Count |
|---|---|---|
| 2023-09 | 5.00 | 1 |
| 2023-11 | 4.50 | 2 |
| 2023-12 | 5.00 | 1 |
| 2024-01 | 4.75 | 4 |
| 2024-04 | 4.00 | 1 |
| 2024-06 | 5.00 | 2 |
| 2024-09 | 4.00 | 1 |
| 2024-11 | 4.00 | 1 |
| 2024-12 | 5.00 | 3 |
| 2025-01 | 4.00 | 1 |
| 2026-02 | 2.00 | 1 |
| 2026-05 | 5.00 | 1 |
Sentiment over time
Data as table
| Month | Positive | Neutral | Negative | Count |
|---|---|---|---|---|
| 2023-09 | 100% | 0% | 0% | 1 |
| 2023-11 | 100% | 0% | 0% | 2 |
| 2023-12 | 100% | 0% | 0% | 1 |
| 2024-01 | 100% | 0% | 0% | 4 |
| 2024-04 | 100% | 0% | 0% | 1 |
| 2024-06 | 100% | 0% | 0% | 2 |
| 2024-09 | 100% | 0% | 0% | 1 |
| 2024-11 | 0% | 100% | 0% | 1 |
| 2024-12 | 100% | 0% | 0% | 3 |
| 2025-01 | 100% | 0% | 0% | 1 |
| 2026-02 | 0% | 0% | 100% | 1 |
| 2026-05 | 100% | 0% | 0% | 1 |
Customer voices
Short excerpts - full reviews are available at the original source.
„Because all of our assets are located in one place, we no longer waste money on the same stock photo over and over again.“
„The license tags prevent us from getting sued for using an image incorrectly.“
„If you want to pay 40k$ a year for 500Go of storage, a dumb platform difficult to configure that make impossible to find the assets you need, just choose Frontify.“
„Nice and easy programme to use in order to get the branding the same in the whole company.“
„The customer success manager is great, the online help is great“
„Very good feeling.“
„There are still some upgrades that could be used in the portal, such as easier template edits etc.“
Frequently asked questions
How do Frontify brand guidelines help teams maintain consistent branding across an organization?
Frontify's brand guidelines help teams maintain consistent branding across an organization, with users praising the platform's ease of use and helpful support resources.
Ease of Use
Reviewers report that Frontify makes it simple to standardize branding company-wide, with one user calling it 'nice and easy' to use for ensuring consistent branding across the entire organization.
Support & Resources
The platform’s integration with customer success support and online help resources is highlighted as a strong point, with users noting the helpfulness of both the customer success manager and the digital assistance available.
User Experience
While some users mention challenges with site navigation, the overall experience with brand guidelines is positive, especially when paired with strong support and clear setup.
What customers said:
- „Nice and easy programme to use in order to get the branding the same in the whole company.“
- „The customer success manager is great, the online help is great“
How much does Frontify cost, and is it worth the price?
Frontify's cost is high, with some reviewers noting a price of $40,000 per year for limited storage and functionality, while others say it saves money by preventing duplicate asset purchases and misuse.
High Price
Reviewers report that Frontify's pricing is steep, with one citing a cost of $40,000 annually for only 500GB of storage and a platform that is hard to configure and use. This suggests the platform may be expensive relative to its perceived functionality.
Cost Savings
Despite the high cost, some users say Frontify saves money in the long run by centralizing assets and reducing duplicate purchases of stock photos. The system also helps avoid legal issues by tracking license tags on images.
Value Judgment
The value of Frontify appears to depend on the user's needs. For teams with large asset libraries and strict compliance requirements, the cost may be justified. For others, the price may feel excessive given the platform's usability challenges.
What customers said:
- „If you want to pay 40k$ a year for 500Go of storage, a dumb platform difficult to…“
„If you want to pay 40k$ a year for 500Go of storage, a dumb platform difficult to configure that make impossible to find the assets you need, just choose Frontify.“
- „Because all of our assets are located in one place, we no longer waste money on the…“
„Because all of our assets are located in one place, we no longer waste money on the same stock photo over and over again.“
What are the pros and cons of using Frontify?
Frontify is praised for its user-friendly interface and strong customer support, but users note limitations in page versioning and template editing that can disrupt workflows.
Ease of Use
Reviewers report that Frontify is easy to use and well-received by teams, with particular praise for the helpful customer success manager and accessible online support. The platform’s intuitive design makes onboarding and daily use straightforward for marketing teams and partners.
Versioning Issues
A key limitation mentioned is the lack of versioning for individual pages, updating a page requires unpublishing and creating a new one, which breaks existing links. This can cause workflow disruptions, especially in larger organizations with many shared assets.
Feature Gaps
Some users note that portal features like template editing could be improved, suggesting room for enhancements in flexibility and ease of updates. Despite these gaps, the overall experience remains positive, with users valuing the platform’s centralization of brand assets.
What customers said:
- „Pros: Easy to use, all my colleagues are pleased to use it Cons: Can't have a…“
„Pros: Easy to use, all my colleagues are pleased to use it Cons: Can't have a versioning of each page.“
- „The customer success manager is great, the online help is great, the portal is easy to…“
„The customer success manager is great, the online help is great, the portal is easy to build and brand consistency is easy to achieve.“
- „There are still some upgrades that could be used in the portal, such as easier template…“
„There are still some upgrades that could be used in the portal, such as easier template edits etc.“
How does Frontify's brand portal help with consistent branding, and what are common user feedback points?
Reviewers find Frontify's brand portal effective for maintaining consistent branding across organizations, with praise for its ease of use and helpful customer support. Some users note room for improvement in portal functionality, particularly around template editing.
Ease of Use
Reviewers report that the brand portal is intuitive and effective for aligning branding across teams. One user highlighted that it makes it easy to maintain consistent branding throughout the entire company, which supports unified content creation.
Feature Limitations
While the portal is generally well-received, some users suggest improvements, especially in editing templates directly within the portal. One reviewer noted that easier template edits would enhance the experience, indicating a need for more flexible customization tools.
Support Quality
Customer support is praised as a strong point, with users appreciating the helpfulness of the customer success manager and the quality of online resources. This support helps users get the most out of the brand portal despite minor functional gaps.
What customers said:
- „Nice and easy programme to use in order to get the branding the same in the whole company.“
- „The customer success manager is great, the online help is great“
- „There are still some upgrades that could be used in the portal, such as easier template…“
„There are still some upgrades that could be used in the portal, such as easier template edits etc.“
Is Frontify a good brand guidelines platform for managing brand assets and ensuring consistency?
Frontify is a brand guidelines platform that centralizes brand assets and ensures consistency across teams, though some users find its interface difficult to navigate and question its pricing for the storage provided.
Consistency & Usability
Reviewers report that Frontify effectively standardizes branding across organizations, making it easy to maintain consistency company-wide. The platform’s structure supports unified content creation, especially useful for large teams or agencies.
Navigation Issues
Some users find the platform difficult to configure and struggle to locate assets, which undermines its efficiency despite the centralization benefits. The interface is described as unintuitive, leading to frustration during daily use.
Support & Value
While the platform’s pricing is seen as high for the storage offered, users appreciate responsive customer support and helpful online resources. The customer success team and documentation are noted as strong points.
What customers said:
- „If you want to pay 40k$ a year for 500Go of storage, a dumb platform difficult to…“
„If you want to pay 40k$ a year for 500Go of storage, a dumb platform difficult to configure that make impossible to find the assets you need, just choose Frontify.“
- „Nice and easy programme to use in order to get the branding the same in the whole company.“
- „The customer success manager is great, the online help is great, the portal is easy to…“
„The customer success manager is great, the online help is great, the portal is easy to build and brand consistency is easy to achieve.“
How does Frontify support brand management across an organization?
Frontify is praised for its ability to centralize branding across organizations, making it easier to maintain consistency. Users appreciate the intuitive interface and strong support from customer success teams.
Centralized Control
Reviewers report that Frontify effectively centralizes brand assets, guidelines, and templates, enabling consistent branding across teams and departments. The platform is described as easy to use, helping companies align their visual identity at scale.
Ease of Use
The system’s intuitive design allows users to quickly access and apply brand standards, reducing errors and improving workflow efficiency. Many note that it simplifies the process of maintaining brand consistency company-wide.
Support Quality
Customer support is highlighted as a strong point, with users praising the responsiveness and helpfulness of the customer success team. The online help resources are also considered valuable for onboarding and troubleshooting.
What customers said:
- „Nice and easy programme to use in order to get the branding the same in the whole company.“
- „The customer success manager is great, the online help is great“