Frontify Reviews & Ratings November 2026
Frontify reviews: the verdict
Reviewers report that Frontify delivers consistent brand management tools with a 4.2 out of 5 average rating across 89 reviews on four portals. Customers describe the platform as reliable for maintaining brand guidelines, with strong support for design system integration and collaboration features. The interface is noted for being intuitive, and users appreciate the centralized asset storage and version control. However, a recurring criticism is the lack of advanced customization options in the template builder, which some users find limiting. In the last 12 months, the rating dropped to 3.5 out of 5 based on two reviews, reflecting concerns about feature updates and responsiveness to user feedback.
Key findings
- Across 89 reviews on 4 portals, the recency-weighted average is 4.2 out of 5.
- 92% of the reviews come from Capterra.
89 reviews · 4 portals · 2016-09 – 2026-05 · Methodology ↗ · Verify a quote ↗
Frontify rating trend and sentiment
Months with fewer than 5 rated reviews are left out.
Data as table
| Month | Avg. rating | Count |
|---|---|---|
| 2023-09 | 5.00 | 1 |
| 2023-11 | 4.50 | 2 |
| 2023-12 | 5.00 | 1 |
| 2024-01 | 4.75 | 4 |
| 2024-04 | 4.00 | 1 |
| 2024-06 | 5.00 | 2 |
| 2024-09 | 4.00 | 1 |
| 2024-11 | 4.00 | 1 |
| 2024-12 | 5.00 | 3 |
| 2025-01 | 4.00 | 1 |
| 2026-02 | 2.00 | 1 |
| 2026-05 | 5.00 | 1 |
Data as table
| Month | Positive | Neutral | Negative | Count |
|---|---|---|---|---|
| 2023-09 | 100% | 0% | 0% | 1 |
| 2023-11 | 100% | 0% | 0% | 2 |
| 2023-12 | 100% | 0% | 0% | 1 |
| 2024-01 | 100% | 0% | 0% | 4 |
| 2024-04 | 100% | 0% | 0% | 1 |
| 2024-06 | 100% | 0% | 0% | 2 |
| 2024-09 | 100% | 0% | 0% | 1 |
| 2024-11 | 0% | 100% | 0% | 1 |
| 2024-12 | 100% | 0% | 0% | 3 |
| 2025-01 | 100% | 0% | 0% | 1 |
| 2026-02 | 0% | 0% | 100% | 1 |
| 2026-05 | 100% | 0% | 0% | 1 |
Themes over time
Data as table
| Month | Quality | Ordering & website | Value for money | Customer service |
|---|---|---|---|---|
| 2017-04 | - | - | 4.0 | - |
| 2018-11 | - | - | 4.0 | - |
| 2020-06 | - | - | - | 5.0 |
| 2020-07 | - | - | - | 5.0 |
| 2020-09 | - | - | - | 5.0 |
| 2020-10 | - | - | - | 5.0 |
| 2020-12 | - | - | - | 5.0 |
| 2021-02 | - | - | - | 5.0 |
| 2021-05 | - | - | - | 3.0 |
| 2021-07 | - | - | 5.0 | - |
| 2021-08 | - | - | - | 5.0 |
| 2022-02 | - | - | 4.0 | - |
| 2022-05 | 5.0 | 5.0 | - | - |
| 2022-08 | 5.0 | - | - | - |
| 2022-09 | - | 5.0 | - | - |
| 2022-10 | - | 5.0 | - | - |
| 2022-11 | 5.0 | 5.0 | 5.0 | 5.0 |
| 2023-01 | 5.0 | - | - | - |
| 2023-02 | - | 5.0 | - | - |
| 2023-06 | - | 5.0 | - | - |
| 2023-09 | 5.0 | 5.0 | - | - |
| 2023-11 | 4.0 | 4.5 | - | - |
| 2023-12 | - | 5.0 | - | 5.0 |
| 2024-01 | 4.0 | 4.7 | 5.0 | 4.0 |
| 2024-04 | 4.0 | - | - | - |
| 2024-06 | 5.0 | - | - | - |
| 2024-09 | 4.0 | - | - | - |
| 2024-12 | 5.0 | - | - | 5.0 |
| 2025-01 | - | 4.0 | - | - |
| 2026-02 | - | 2.0 | 2.0 | - |
| 2026-05 | 5.0 | - | 5.0 | - |
Latest Frontify customer voices
The most recent review passages across all portals. Each quote links to its source.
Short excerpts - full reviews are available at the original source.
„The license tags prevent us from getting sued for using an image incorrectly.“
„Because all of our assets are located in one place, we no longer waste money on the same stock photo over and over again.“
„If you want to pay 40k$ a year for 500Go of storage, a dumb platform difficult to configure that make impossible to find the assets you need, just choose Frontify.“
„Nice and easy programme to use in order to get the branding the same in the whole company.“
„The customer success manager is great, the online help is great“
„Very good feeling.“
What Reddit users say about Frontify
From 13 Reddit threads that mention Frontify. Community posts are opinions, not verified purchases.
Below are extracts from Reddit discussions - each linked to the original thread.
„Frontify - Create free style guides in less than 5 minutes.“
„Frontify enterprise cost? Does anyone know what enterprise Frontify plans cost or what they tend to start at?“
„we typically use frontify“
„their pricing structure is a little weak“
Frontify review themes at a glance
Every theme is backed by classified review text. Open a theme to read its analysis.
Quality2× mentions
2positive0negativeOrdering & website2× mentions
1positive1negativeValue for money2× mentions
1positive1negativeCustomer service1× mentions
1positive0negative
Frontify review sources, coverage and method
The overall 4.2 / 5 score is recency-weighted: newer reviews count more (weight 0.9 per month of age), regardless of portal.
| Portal | Avg. rating | Count | Weight | Latest | Source |
|---|---|---|---|---|---|
| Capterra | 4.8 / 5 | 82 | 92.1% | View profile ↗ | |
| Google Play | 4.7 / 5 | 3 | 3.4% | View profile ↗ | |
| Trustpilot | 4.0 / 5 | 3 | 3.4% | View profile ↗ | |
| Apple App Store | 5.0 / 5 | 1 | 1.1% | View profile ↗ | |
| Weighted overall | 4.2 / 5 | 89 | 100% | ||
Period covered: 2016-09 – 2026-05. Reviews older than 24 months stay in the trend charts but no longer feed the headline figures.
What this analysis cannot cover
- Only publicly visible reviews are included; nothing behind a login, and no reviews submitted to us directly.
- Sentiment is classified from the review text, never from the star rating. Unclassified reviews count toward totals but not toward sentiment shares.
What this analysis covers
- Capterra : 82 reviews
- Google Play : 3 reviews
- Trustpilot : 3 reviews
- Apple App Store : 1 reviews
Period covered: Sept 2016 – May 2026
And what it cannot cover:
- Trustpilot exposes roughly the 200 most recent reviews publicly; older reviews sit behind a login.
- The App Store feed caps at about 500 reviews per country storefront.
How the numbers are made
Every review is read once by a language model that labels its themes and sentiment and picks short verbatim passages. Recent reviews weigh more than old ones (each month of age discounts the weight by 10%). Quotes are shown exactly as written, linked to the original review, and cryptographically signed so you can check they have not been altered.Full methodology ↗ · Transparency report ↗
About Frontify
Frontify is a platform for centralizing brand assets, guidelines, and templates. It enables marketing teams, agencies, and partners to create consistent content efficiently, particularly in distributed environments. The platform integrates with existing tools and offers customizable access for different user groups.
Frontify AG, Schweiz
What AI assistants say about Frontify
based on 17 analysed AI answers
Our analysis of AI-assistant output — not the assistants’ raw text.
Cite this page
Citatio (2026). Frontify Reviews November 2026 – 4.2/5 from 89 reviews. Retrieved 3 November 2026 from https://citatio.ai/frontify-reviews/
Data verifiable via our public audit log: Methodology · Transparency