Customers have mixed opinions about CEWE’s material quality, with a noticeable imbalance between negative and positive feedback. Reviewers report that while many appreciate the high-quality feel and durability of CEWE’s products, especially the paper, covers, and printed images, others consistently criticize the material’s performance in specific areas, such as color accuracy, structural integrity, and tactile finish. The overall trend shows a decline in satisfaction over time, with ratings dropping from a high of 5 stars in early 2026 to a low of 2 stars in July 2026. However, recent feedback has shown a slight rebound, with several 5-star reviews in late 2026 suggesting improvements. Despite the ups and downs, the core sentiment remains divided: many users praise the premium feel and print quality, while others find flaws in color reproduction, material durability, and design consistency.

What customers praise

Many customers highlight the high-quality paper and durable construction of CEWE’s products. They appreciate the thick, smooth texture of the photo paper and the sturdy, long-lasting materials used in book covers and accessories. Several users specifically mention that the printed images match their expectations exactly, with vibrant and accurate colors. The tactile quality of items like leather-bound books and protective cases is also frequently praised as premium and long-lasting.

What customers said:

  • „The colors are very good.“ - Apple App Store · 5★ · · translated · Romanian
    „The colors are very good.“

    Original„Culorile foarte ok.“

  • „The photo turned out very well.“ - Trusted Shops · 4★ · · translated · German
    „The photo turned out very well.“

    Original„Das Foto ist sehr gut geworden.“

  • „I had a phone case printed, the Tough Case, with my own design.“ - Trusted Shops · 5★ · · translated · German
    „I had a phone case printed, the Tough Case, with my own design.“

    Original„Ich habe mir eine Handyhülle bedrucken lassen, das Tough Case, mit einem eigenen Design.“

Common complaints

Customers often report issues with color accuracy, describing photos as dull, overly red, or washed out, especially in recent prints. Some mention that the material feels fragile in certain areas, such as broken wood edges on photo frames or weak magnets in book covers. Others complain about poor durability in accessories like phone cases and calendars, where materials degrade quickly or fail under normal use. These issues are frequently tied to specific product types, particularly larger books and framed items.

What customers said:

  • „Sometimes, the sky appears overly blue or the colors do not match the original photo at…“ - Trusted Shops · 3★ · · translated · German
    „Sometimes, the sky appears overly blue or the colors do not match the original photo at all.“

    Original„Zum Teil ist der Himmel übertrieben blau oder die Farben sehen gar nicht aus wie auf dem orginal Foto.“

  • „The colors are not very vibrant but not too bright.“ - Trusted Shops · 4★ · · translated · German
    „The colors are not very vibrant but not too bright.“

    Original„Die Farben sind wenig brillant ohne grell zu wirken.“

  • „the colors are not optimal; there's too much red“ - Trusted Shops · 3★ · · translated · German
    „the colors are not optimal; there's too much red“

    Original„Die Farben sind nicht optimal ,viel zu viel rot“

How it has changed over time

Feedback on CEWE’s material quality has fluctuated significantly over the past year. Early 2026 saw strong positive ratings, with several 5-star reviews praising print quality and material feel. However, by mid-2026, ratings dropped sharply, with multiple 2-star and 3-star reviews citing material flaws and poor durability. The decline coincided with app updates that users say affected the printing process. Recent reviews in late 2026 show a partial recovery, with renewed 5-star feedback, suggesting that CEWE may have addressed some material issues in production or quality control.

What customers said:

  • „For the individual design of foldable cards, the orientation or format cannot be selected.“ - Apple App Store · 5★ · · translated · German
    „For the individual design of foldable cards, the orientation or format cannot be selected.“

    Original„Bei den Klappkarten in der individuellen Gestaltung kann die Ausrichtung, Hoch- oder Querformat, nicht gewählt werden.“

  • „Many features that I was familiar with from other providers, I did not find here.“ - Apple App Store · 3★ · · translated · German
    „Many features that I was familiar with from other providers, I did not find here.“

    Original„Viele Funktionen, die ich von anderen Anbietern kannte, habe ich nicht gefunden.“

  • „Finally, I found an easy-to-use application to create beautiful photo albums/photo books.“ - Apple App Store · 5★ · · translated · Italian
    „Finally, I found an easy-to-use application to create beautiful photo albums/photo books.“

    Original„Finalmente ho trovato un applicazione semplice da poter creare degli album/foto libri bellissimi.“

Practical takeaways

When choosing CEWE products, users should prioritize smaller formats like calendars and phone cases, where material quality has been more consistently reliable. Larger books and framed items may show more variability in durability and finish. It’s advisable to check recent reviews before ordering, especially for high-value or long-term use items. For best results, users should test print quality with a small order first, particularly if color accuracy is critical.

What customers said:

  • „The case is also good.“ - Trusted Shops · 4★ · · translated · German
    „The case is also good.“

    Original„Auch das Etui ist gut .“

  • „The frame's stability should be reinforced here.“ - Trusted Shops · 4★ · · translated · German
    „The frame's stability should be reinforced here.“

    Original„Hier sollte die Stabilität des Rahmens nachgebessert werden.“

Over time

Rating trend: 4.4 in 2025-08 to 2.0 in 2026-07.2.02.53.03.54.04.55.02025-082026-012026-07
Rating trend: 4.4 in 2025-08 to 2.0 in 2026-07.
Data as table
Monthly average rating
MonthAvg. ratingCount
2025-084.405
2025-093.002
2025-104.001
2025-113.673
2025-123.867
2026-013.673
2026-023.506
2026-033.502
2026-045.001
2026-055.002
2026-062.502
2026-072.001

Sentiment over time

Sentiment over time: positive share from 60% (2025-08) to 0% (2026-07).0%25%50%75%100%2025-082026-012026-07
Sentiment over time: positive share from 60% (2025-08) to 0% (2026-07).
Data as table
Monthly sentiment (shares)
MonthPositiveNeutralNegativeCount
2025-0860%0%40%5
2025-0950%0%50%2
2025-100%0%100%1
2025-110%67%33%3
2025-1243%14%43%7
2026-010%0%100%3
2026-0217%17%67%6
2026-030%50%50%2
2026-04100%0%0%1
2026-0550%0%50%2
2026-060%0%100%2
2026-070%0%100%1

Customer voices

Short excerpts - full reviews are available at the original source.

„I also appreciate the high material quality in terms of color accuracy.“

★★★★★Trusted ShopsTranslated· GermanOriginal
„Nebst der Farb- schätze ich auch die hohe Materialqualität.“

„The cushion fabric could be better“

★★★★☆Trusted ShopsTranslated· PortugueseOriginal
„o tecido da almofada poderia ser melhor“

„The material quality is also top-notch!“

★★★★★Trusted ShopsTranslated· GermanOriginal
„Auch die Qualität des Materials ist top!“

„The product photo card - whether it becomes a real postcard or just thinner photo paper - is unclearly described.“

★★★★☆Trusted ShopsTranslated· GermanOriginal
„Das Produkt Fotokarte - ob es eine echte Postkarte wird oder nur eine dünneres Fotopapier ist undeutlich beschrieben.“

„Basically, one can only insert photos; no small icons or maps…“

★☆☆☆☆Apple App StoreTranslated· GermanOriginal
„Im Prinzip kann man nur Fotos einfügen, keine kleinen Bildchen, keine Landkarten …“

„If you want to edit or add texts, etc., it's a tragedy.“

★★☆☆☆Apple App StoreTranslated· CzechOriginal
„ale pokud chcete upravovat, přidávat texty atd. tak je to tragédie“

„I couldn't save the text; it kept disappearing.“

★★★☆☆Apple App StoreTranslated· GermanOriginal
„Die Schrift konnte ich nicht speichern war dann wieder weg.“

„Additionally, I find it annoying that you can only save every 4 pages.“