Sage Reviews & Ratings October 2026
Sage reviews: the verdict
Reviewers report mixed experiences with Sage, with an overall rating of 3.5 out of 5 across 863 reviews. Customers describe customer service as inconsistent, with 64% of mentions positive but a notable shift from low ratings in early 2025 to improved scores by mid-2026. The ordering and website experience is heavily criticized, with 88% of mentions negative, citing login failures, broken links, and unresponsive software. Quality receives 40% positive feedback, but 55% of mentions are negative, and billing & payment issues are nearly universally reported as problematic, with 97% of mentions negative. Communication is also a concern, with 68% of mentions negative.
Key findings
- Across 863 reviews on 4 portals, the recency-weighted average is 3.5 out of 5.
- The last 12 months average 3.4 out of 5 from 497 reviews (-0.1).
- Customer service is the most positively rated theme: 64% of 286 mentions are positive.
- Billing & payment draws the most criticism: 97% of 29 mentions are negative.
- 55% of the reviews come from Google Play.
- Ordering & website(91)
- Quality(52)
- Billing & payment(28)
- Communication(23)
- Value for money(20)
Derived from the analyzed reviews; each chip links to the page with the cited evidence.
863 reviews · 4 portals · 2024-08 – 2026-10 · Methodology ↗ · Verify a quote ↗
What changed in September 2026
In September 2026, 103 new reviews were analyzed; the average rating moved from 4.0 to 3.9 stars.
- New reviews
- 103
- Average rating
- 3.9/5 (4.0 ↓)
- Positive share
- 66% (68% ↓)
Most-discussed themes
- Customer service — -8 vs prior month
- Quality — -7 vs prior month
- Communication — unchanged
- Value for money — unchanged
- Billing & payment — +2 vs prior month
Sage rating trend and sentiment
Months with fewer than 5 rated reviews are left out.
Data as table
| Month | Avg. rating | Count |
|---|---|---|
| 2025-11 | 2.50 | 22 |
| 2025-12 | 2.39 | 18 |
| 2026-01 | 2.14 | 14 |
| 2026-02 | 3.17 | 12 |
| 2026-03 | 2.31 | 13 |
| 2026-04 | 2.24 | 17 |
| 2026-05 | 2.36 | 14 |
| 2026-06 | 2.19 | 16 |
| 2026-07 | 3.81 | 106 |
| 2026-08 | 3.98 | 120 |
| 2026-09 | 3.86 | 103 |
| 2026-10 | 3.06 | 32 |
Data as table
| Month | Positive | Neutral | Negative | Count |
|---|---|---|---|---|
| 2025-11 | 36% | 0% | 64% | 22 |
| 2025-12 | 28% | 6% | 67% | 18 |
| 2026-01 | 21% | 7% | 71% | 14 |
| 2026-02 | 42% | 17% | 42% | 12 |
| 2026-03 | 23% | 15% | 62% | 13 |
| 2026-04 | 29% | 0% | 71% | 17 |
| 2026-05 | 29% | 0% | 71% | 14 |
| 2026-06 | 25% | 0% | 75% | 16 |
| 2026-07 | 67% | 6% | 27% | 106 |
| 2026-08 | 68% | 6% | 27% | 120 |
| 2026-09 | 66% | 5% | 29% | 103 |
| 2026-10 | 47% | 3% | 50% | 32 |
Themes over time
Data as table
| Month | Customer service | Ordering & website | Quality | Communication | Billing & payment | Value for money |
|---|---|---|---|---|---|---|
| 2025-02 | - | - | - | 2.3 | - | - |
| 2025-06 | - | - | - | 1.0 | - | - |
| 2025-08 | - | - | - | 1.0 | - | - |
| 2025-09 | - | - | - | 1.3 | 3.0 | - |
| 2025-10 | 2.3 | 1.0 | 1.8 | 1.0 | 1.0 | - |
| 2025-11 | 1.0 | 2.3 | 2.7 | - | - | - |
| 2025-12 | 1.5 | 2.0 | 3.5 | 4.0 | 1.0 | - |
| 2026-01 | 1.0 | 1.0 | - | 1.0 | 1.0 | - |
| 2026-02 | - | 1.0 | 1.0 | - | - | - |
| 2026-03 | 1.5 | 1.3 | 3.3 | - | - | - |
| 2026-04 | 1.0 | 1.2 | 3.0 | 1.0 | - | - |
| 2026-05 | 3.0 | - | 1.0 | - | - | - |
| 2026-06 | 2.0 | 1.3 | 2.0 | - | 3.0 | - |
| 2026-07 | 4.2 | 1.8 | 2.8 | 2.3 | 1.0 | 1.0 |
| 2026-08 | 4.2 | 2.7 | 3.9 | 3.4 | 1.8 | 1.1 |
| 2026-09 | 4.0 | 2.1 | 3.4 | 3.1 | 1.1 | 2.5 |
| 2026-10 | 3.2 | 1.0 | 1.7 | 5.0 | 1.2 | 1.0 |
Latest Sage customer voices
The most recent review passages across all portals. Each quote links to its source.
Short excerpts - full reviews are available at the original source.
„answered a couple more queries that i had“
„Eddie was most helpful and was able to sort out my problem quickly“
„I watched the company prepared videos on how to make a change, but they are misleading“
„Reporting formats are not user friendly.“
„not able to check my payslip on the app“
„no access, just keeps sending me in circles and back to beginning“
What Reddit users say about Sage
From 2 Reddit threads that mention Sage. Community posts are opinions, not verified purchases.
Below are extracts from Reddit discussions - each linked to the original thread.
„Sage uses a SaaS business model“
„Sage is lovely —I'm sure you all know“
Sage review themes at a glance
Every theme is backed by classified review text. Open a theme to read its analysis. ·
Customer service286× mentions
184positive101negativeOrdering & website103× mentions
11positive91negativeQuality94× mentions
38positive52negativeCommunication34× mentions
11positive23negativeBilling & payment29× mentions
1positive28negativeValue for money22× mentions
2positive20negativeDelivery9× mentions
1positive7negativeDurability5× mentions
2positive3negativeFit & sizing4× mentions
1positive3negativeReturns & refunds4× mentions
0positive4negative
Reviews about Sage customer service
286 mentions · 64% positive · 35% negative
Reviewers report mixed experiences with Sage’s customer service, with a clear shift in sentiment over time. Early 2025 saw consistently low ratings, ranging from 1 to 2.33 stars, indicating widespread frustration with support responsiveness, technical issues, and poor communication. The situation improved significantly from mid-2026 onward. By July 2026, ratings rose to 4.21 stars based on 68 reviews, and remained strong at 4.16 stars in August, suggesting a notable turnaround. Positive feedback increasingly highlighted knowledgeable, patient, and effective support agents, though negative mentions persisted, particularly around system reliability, unhelpful AI chat, and delayed responses. Overall, the trend shows a marked improvement in customer service quality, though some long-standing issues remain unresolved for certain users.
What customers praise
Customers often commend individual support agents for being knowledgeable, patient, and effective at resolving complex issues. Many reviews specifically mention representatives like Candice, Sean, and Philip, who offered clear guidance, took the time to understand problems, and went beyond basic troubleshooting to ensure long-term solutions. These interactions frequently helped users avoid costly delays or system errors, with one reviewer calling the support experience 'brilliant' and another noting it 'changed the way I do everything.' The quality of these interactions indicates that skilled agents can deliver strong support even within a larger system that has flaws.
What customers said:
- „Ellis was very knowledgeable and helpful throughout the training.“
- „Philip sorted all my queries“
Common complaints
Common complaints focus on unresponsive communication, broken technical support tools, and frustrating system errors. Users report being stuck in loops when trying to access the app or website, with login issues persisting despite repeated attempts. Some users say they were charged without receiving proper service, and others describe being left without follow-up after sending emails. The AI chat is seen as limited to basic tasks, and callbacks often come after long, unpredictable waits. These issues are especially damaging when they prevent users from submitting accounts or completing tax filings on time.
What customers said:
- „have to change password every time I log in“
- „Customer support is very lacking“
Representative customer service reviews
Short excerpts - full reviews are available at the original source.
„Candice was very patient and understanding“
„sorted my problem out straight away“
„Very swift response by an excellent technical support representative.“
Reviews about Sage ordering & website
103 mentions · 11% positive · 88% negative
Customers have overwhelmingly negative experiences with Sage’s ordering and website functionality, with 84 negative mentions compared to just 12 positive ones. Reviewers report persistent issues with logging in, broken links, and software that fails to work as expected, often looping back to login screens or not responding at all. The overall trend shows a pattern of worsening performance, with ratings dropping to 1★ in multiple months between 2025 and 2026, despite a slight improvement to 2.71★ in August 2026. While a small number of users praise the human support team and the clarity of some features, these positives are overshadowed by widespread frustration with the website’s usability, technical glitches, and lack of reliable support beyond automated systems. The core issue appears to be a system that is difficult to access and navigate, especially for new users or those trying to complete essential tasks like filing VAT or updating account details.
What customers praise
A small but consistent group of users highlight the quality of human support, describing team members as knowledgeable, patient, and effective at resolving issues. Some praise the clarity of setup guidance and the ease of using specific features such as guest access or payment tracking. A few users also appreciate the overall design and functionality of certain tools, noting that the software does exactly what they need without complications. These positive experiences are often linked to direct interaction with a real person rather than automated systems.
What customers said:
- „do not use the AI unless you wish to suffer a stroke, it contradicts it's self and…“
„do not use the AI unless you wish to suffer a stroke, it contradicts it's self and would be best reprogrammed with an axe.“
- „Very easy to follow guidelines recommended.“
Common complaints
The most frequent complaints involve login failures, broken links, and software that fails to respond or loops endlessly. Users report being unable to submit VAT returns, update mailing addresses, or use required security codes. Many describe the website as unintuitive, lacking clear navigation or guidance, and express frustration with AI chatbots that provide contradictory or unhelpful responses. The inability to reliably access the system, even after paying for subscriptions, is a recurring issue.
What customers said:
- „It is a shame we were forced to go online to do our vat..“
- „The initial setting up of my account and linking it to HMRC was a struggle“
Representative ordering & website reviews
Short excerpts - full reviews are available at the original source.
„It took hours to get the program working“
„I was told it would take THREE to FIVE WEEKS to change our mailing address“
„Everything is stupid AI.“
Reviews about Sage quality
94 mentions · 40% positive · 55% negative
Reviewers report mixed experiences with Sage’s quality, showing a clear imbalance toward negative feedback, with 47 negative mentions compared to 35 positive. The overall sentiment has fluctuated over time, revealing a pattern of repeated dissatisfaction, particularly in early 2025 and mid-2026, with several months recording 1-star ratings and complaints about core functionality failing. However, there are consistent pockets of praise, especially around customer support and onboarding, which some users describe as excellent and transformative. Despite the recurring technical issues, a significant number of users still express strong loyalty and recommend the software, suggesting that quality is not uniformly poor but rather inconsistent, with reliability and performance being the most frequent pain points. The trend shows no clear improvement over time, with repeated complaints about bugs, errors, and poor user experience persisting across multiple months.
What customers said:
- „This is a brilliant HR system that has change the way i do everything.“
- „The software is easy to use“
Reviews about Sage communication
34 mentions · 32% positive · 68% negative
Reviewers report that communication with Sage is largely inconsistent and frustrating, with a strong negative trend over time. Of 27 mentions, only 6 are positive, while 20 express dissatisfaction. The majority of complaints focus on unresponsive support, unclear instructions, and unreliable system messages. Although there are occasional positive remarks about specific staff members and clear guidance during onboarding, these are rare exceptions. The overall sentiment remains poor, with multiple low ratings in 2024 and 2025, including several 1-star reviews. A brief improvement in August 2026, with an average of 3.38 stars across 8 reviews, indicates some progress, but the pattern of unresolved issues continues. Most users feel ignored or misled, especially when attempting to resolve login problems, update account details, or access support.
What customers said:
- „Session was well communicated“
- „he explained the process clearly“
Reviews about Sage billing & payment
29 mentions · 3% positive · 97% negative
Customers overwhelmingly report dissatisfaction with Sage’s billing and payment system, with 15 negative reviews compared to just 1 positive. The sentiment has remained consistently negative over time, particularly from late 2025 through mid-2026, with multiple reviews citing issues such as unexplained fee increases, failed payments, broken login functionality, and poor customer support. While one review in 2026 praised turnaround times and affordability, it stands in stark contrast to the broader pattern. The few positive mentions are isolated and do not reflect the overall experience. The trend shows a decline in satisfaction, with the lowest ratings concentrated in 2026, especially in August when five 1.8-star reviews highlighted persistent technical failures and lack of resolution. Most users describe frustration with recurring system errors, inaccessible payslips, and difficulty contacting support.
What customers said:
- „Their fees are affordable.“
- „the price is going up and the direct debit will be adjusted automatically“
Sage review sources, coverage and method
The overall 3.5 / 5 score is recency-weighted: newer reviews count more (weight 0.9 per month of age), regardless of portal.
| Portal | Avg. rating | Count | Weight | Latest | Source |
|---|---|---|---|---|---|
| Google Play | 3.2 / 5 | 477 | 55.3% | View profile ↗ | |
| Trustpilot | 4.0 / 5 | 321 | 37.2% | View profile ↗ | |
| Google Play | 1.9 / 5 | 48 | 5.6% | View profile ↗ | |
| Apple App Store | 2.3 / 5 | 17 | 2% | View profile ↗ | |
| Weighted overall | 3.5 / 5 | 863 | 100% | ||
Period covered: 2024-08 – 2026-10. Reviews older than 24 months stay in the trend charts but no longer feed the headline figures.
What this analysis cannot cover
- Only publicly visible reviews are included; nothing behind a login, and no reviews submitted to us directly.
- Sentiment is classified from the review text, never from the star rating. Unclassified reviews count toward totals but not toward sentiment shares.
What this analysis covers
- Google Play : 477 reviews
- Trustpilot : 321 reviews
- Google Play : 48 reviews
- Apple App Store : 17 reviews
Period covered: Aug 2024 – Oct 2026
And what it cannot cover:
- Trustpilot exposes roughly the 200 most recent reviews publicly; older reviews sit behind a login.
- The App Store feed caps at about 500 reviews per country storefront.
How the numbers are made
Every review is read once by a language model that labels its themes and sentiment and picks short verbatim passages. Recent reviews weigh more than old ones (each month of age discounts the weight by 10%). Quotes are shown exactly as written, linked to the original review, and cryptographically signed so you can check they have not been altered.Full methodology ↗ · Transparency report ↗
Cite this page
Citatio (2026). Sage Reviews October 2026 – 3.5/5 from 863 reviews. Retrieved 11 October 2026 from https://citatio.ai/sage-reviews/
Data verifiable via our public audit log: Methodology · Transparency